The beauty of unfurling spring awakens new life with
Where My Heart Beats, the first Gucci fragrance to be manufactured using alcohol made from 100% recycled carbon emissions.
This more sustainable alcohol creation process significantly helps to decrease water consumption and reduces the need for agricultural land compared to traditional methods of alcohol production. Like alchemists transforming everything they touch into new and glorious wonders, carbon emissions are transformed into alcohol pure enough for use in an enchanting fragrance, one that moves through the air with the lightness of the intricately patterned wings of the butterfly on its flacon.
A customizable collection, the scents from The Alchemist’s Garden are designed to be combined, shifting, and magnifying in character when paired with each other.