
Introducing Gucci Primavera
Shop men's looks and latest styles from Demna's first fashion show for Gucci, a collection shaped by new expressions of silhouettes and textures.
Gucci Primavera
- Technical poplin zipped shirt€ 2.100
- Gucci Essence Classic large duffle bag€ 2.350
- Technical silk poplin bermuda€ 1.350
- GG Marmont magnetic cord necklace€ 290
- Men's slipper with Horsebit€ 950
- Viscose GG jacquard polo shirt€ 1.300
- Cut GG Marmont belt€ 495
- Coated cotton twill denim pants with Web€ 1.300

- Gucci Tag medium backpack€ 1.650
- Men's Cupertino ankle boot€ 950
- Men's Drip sneaker€ 820
- Leather biker jacket with Web detail€ 6.900
- Modal jersey T-shirt with print€ 750
- Flared coated cotton twill denim pants€ 1.300
- GG Marmont magnetic cord necklace€ 320
- Jackie Flap large crossbody bag€ 2.700
- GG cotton canvas baseball hat€ 490
- Mask frame sunglasses€ 440
- Soft grainy bull leather biker jacket€ 7.900
- Printed cotton jersey T-shirt€ 880

- Flatpack large belt bag€ 1.100
- Printed jersey trunks€ 450
- Men's Drip sneaker€ 790
- Washed cotton denim skinny pants€ 980
- Men's Drip sneaker€ 790
- Small crossbody bag with Web€ 1.450
- Seamless stretch nylon jersey tank top€ 880
- Washed cotton denim pants€ 850

- Men's loafer with Web€ 850
- Froissé nylon faille zip jacket with embroidery€ 1.700
- Gucci Essence Classic small crossbody bag€ 1.450
- Froissé nylon faille cargo pants€ 1.100
- Gucci Interlocking charm bracelet€ 320
- GG cotton canvas baseball hat€ 490
- Knit cashmere polo shirt with embroidery€ 1.400
- Men's loafer with Horsebit€ 890

Gucci Primavera
Introducing Demna's first fashion show for the House, Gucci Primavera brings together House heritage and contemporary design through a new design vocabulary. Men's ready-to-wear introduces body-conscious silhouettes with fluid fabrics, and statement outerwear from oversize blazers to leather coats. Explore Gucci men's bags embellsihed with the Web, presented in its signature green and red palette, as a tonal detail, or as colorful card slots in small leathergoods. GG perforation reinterprets the monogram motif with precision craftsmanship on men's bags as well, while the GG canvas is introduced in a sophisticated blue colorway. Directional shoe designs complete the collection, from elongated loafers for men, to streamlined Screener sneakers and hybrid boot silhouettes.















































































































































































