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Choose the perfect unboxing experience for you

The House signature packaging comes in Rosso Ancora – a distinctive color chosen by Creative Director, Sabato De Sarno, to mark the beginning of Gucci's new creative chapter.

Whether your item is to give or to keep, you can choose one of our two distinct packaging options at checkout to make it special.

Explore The Selection

Gucci reusable online exclusive cotton canvas bag with Gucci logo in white.
Online Exclusive Tote

The signature Gucci box comes with a cotton canvas tote bag, a complimentary piece that can be used again and again.

Gucci boutique shopping bag in Rosso Ancora with embossed white Gucci logo.
Boutique Shopping Bag

The signature Gucci box comes with the same shopping bag found in our boutiques. Paper and cardboard used for shopping bags and torchons come from responsibly managed sources.

Gucci Rosso Ancora

Gucci's history is filled with the color red, from The Savoy hotel's staff elevator where our founder Guccio Gucci worked as a porter to the lining of the first Jackie handbag. Introduced in Creative Director Sabato De Sarno’s debut collection, Rosso Ancora represents the House’s new creative chapter.

Frequently Asked Questions

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A Client Advisor is available to help you choose the best option.

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