Introducing Gucci Primavera
Shop men's looks and latest styles from Demna's first fashion show for Gucci, a collection shaped by new expressions of silhouettes and textures.
Gucci Primavera
- Available in Store OnlyTechnical poplin zipped shirtA$3,760
- Available in Store OnlyGucci Essence Classic large duffle bagA$4,670
- Available in Store OnlyTechnical silk poplin bermudaA$2,420
- GG Marmont magnetic cord necklaceA$515
- Men's slipper with HorsebitA$1,890
- Available in Store OnlyKnit wool sweater with muted WebA$1,970
- Cut GG Marmont beltA$980
- Cotton silk shirt with embroideryA$2,860
- Available in Store OnlyGucci Tag medium backpackA$3,280
- Available in Store OnlyMen's Cupertino ankle bootA$1,700
- Men's Drip sneakerA$1,410
- Cotton T-shirt with muted WebA$985
- Flared coated cotton twill denim pantsA$2,330
- GG Marmont magnetic cord necklaceA$570
- Available in Store OnlyJackie Flap large crossbody bagA$5,250
- GG cotton canvas baseball hatA$970
- Available in Store OnlyGrainy laminated bull leather jacketA$14,050
- Available in Store OnlyPrinted cotton jersey T-shirtA$1,570
- Flatpack large belt bagA$2,180
- Available in Store OnlyPrinted jersey trunksA$805
- Small crossbody bag with WebA$2,880
- Seamless stretch nylon jersey tank topA$1,570
- Washed cotton denim pantsA$1,520
- Men's Cupertino loaferA$1,470
- Available in Store OnlyMask frame sunglassesA$870
- Available in Store OnlyFroissé nylon faille zip jacket with embroideryA$3,040
- Available in Store OnlyGucci Essence Classic small crossbody bagA$2,880
- Available in Store OnlyFroissé nylon faille cargo pantsA$1,970
- Gucci Interlocking charm braceletA$570
- Men's slip-on sneakerA$1,340
- GG cotton canvas baseball hatA$970
- Available in Store OnlyCotton viscose jacket with python effectA$3,760
- Gucci Interlocking pendant necklaceA$695
- Men's loafer with HorsebitA$1,770
- Available in Store OnlyJackie Flap large crossbody bagA$5,750
- Cotton blend denim pantsA$1,640
Gucci Primavera
Introducing Demna's first fashion show for the House, Gucci Primavera brings together House heritage and contemporary design through a new design vocabulary. Men's ready-to-wear introduces body-conscious silhouettes with fluid fabrics, and statement outerwear from oversize blazers to leather coats. Explore Gucci men's bags embellsihed with the Web, presented in its signature green and red palette, as a tonal detail, or as colorful card slots in small leathergoods. GG perforation reinterprets the monogram motif with precision craftsmanship on men's bags as well, while the GG canvas is introduced in a sophisticated blue colorway. Directional shoe designs complete the collection, from elongated loafers for men, to streamlined Screener sneakers and hybrid boot silhouettes.