The protection of your personal information is an essential part of our activities. In order to provide you with a personalized experience, we will apply the data protection laws of your country of residence. This approach would also be consistent with consumer laws of the country of your habitual residence, and would hence allow us to better meet your expectations regarding the protection of your personal information.
If you are a resident of any of the following countries/regions, please make sure that you refer to the Annex containing specific information for your jurisdiction:
- If you are an Australian resident, please refer to Appendix 1 - Specific information for Australian residents about the use of your personal information to obtain information about the reasons for which we may process your personal information;
- If you are a resident of Qatar, Vietnam, China, Kuwait, Saudi Arabia, Mexico, Chile, South Korea or Azerbaijan, please refer to Appendix 2 - Specific information for residents of Qatar, Vietnam, China, Kuwait, Saudi Arabia, Mexico, Chile,South Korea or Azerbaijan about the use of your personal information to obtain information about the reasons for which we may process your personal information and the legal bases we may use;
- If you are a resident of the United States or Guam, please refer to Appendix 3 - Specific information on text and instant messages for residents of the United States or Guam residents to obtain information about how and when we may use your phone number to send you messages;
- If you are a Californian resident, please refer to Appendix 4 – Specific information for Californian residents or of certain other US states to obtain information about the categories of personal information we may use, the sale of your personal information and your rights over your personal information.
Gucci will collect, record, hold, organize, structure, store, update, adapt, combine, consult, use, transfer and disclose your personal information for the purposes described in this section. Your personal information will not be further used for purposes incompatible or inconsistent with the purposes for which it was collected, unless permitted by the applicable legislation.
The processing of your personal information will comply with your privacy legislation and rely on the legal bases set out in this section. The legal bases listed in this section will also apply when we share your data with third parties (as listed in the section With whom do we share your personal information?) for the purposes mentioned below.
If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?).
The processing of your personal information will rely on the legal bases set out below, unless you are a resident of one of the following countries:
- If you are an Australian resident, please jump to Appendix 1 - Specific information for Australian residents about the use of your personal information.
A. To provide you with the products and services you have purchased or otherwise requested
We will use your personal information to manage our relationship with you and to perform our obligations under the contract you conclude with us when you purchase or otherwise request products or services from us. This can cover various activities such as internal accounting, processing your payment or delivery.
To provide you with the products and services you have requested, we will access, collect, store, process, use, disclose and transfer your personal information for invoicing, payment management and internal accounting.
Some of the operations mentioned above can be implemented by partners of ours as identified in section “With whom do we share your personal information?” below, in particular the registration, payment and delivery of your order. Your information may be communicated, used or collected directly via the information system of our partner.
Certain specific information may be required to provide you with gift cards, customization services, or when you reserve a product or a service, request the repair of a product, or purchase products or services by phone, or on our website or a marketplace, including our restaurants’ bookings. In such cases, we could access, collect, store and use your personal information for delivery, warehouse and return management, or to register your table’s booking in one of our restaurants.
During your visit to our store, we may need to collect your information in order to allow you to access our premises or when you wish to obtain a particular service: request for tax on products or in connection with our after-sales service, etc.
The purposes for which we process your personal information are as follows: | The processing of your personal information is justified on the following legal basis: |
Providing you with the products and services you have purchased or otherwise requested either in our stores or online. This involves any action necessary to perform our obligations under the sale or service contract you conclude with us (processing of your payment, delivery, return management, etc.) | Performance of a contract |
B. To manage your Gucci profile
Once you have requested us to create your Gucci profile, via Gucci websites or any other means, including our customer service, your personal information will be linked to this profile, where we will keep all the information we have on you. This could include personal information we obtain directly from you as well as from other sources in accordance with applicable legislation. This could also include information about the purchases made when checking out as a guest or when checking out using a profile. The information in your Gucci profile is crucial to provide you with the Gucci personalized and tailored experience, and in some cases is necessary in order to access to some specific services or to purchase from our website, and thus it needs to be kept up to date for the best experience.
Once you have asked us to create your Gucci profile, we will supplement it with personal information such as your purchases, preferences and contact details. In this context, please be aware that we use personal identification information, such as your email address or phone number, to link an interaction or a purchase with your Gucci profile. This also applies when checking-out as a guest on our website when making a purchase, as mentioned above, or in case you bind your social media open ID account with your Gucci profile (by using dedicated QR Codes for example). In addition, we may use your date of birth to determine that you are old enough to use our services.
In order to keep your personal information accurate, we will take every reasonable step to ensure that personal information we hold is properly updated. Subject to your applicable privacy legislation you may have the right to have your information rectified at any time, and in any event please let us know if any of your information needs updating or correcting, and we will make our best efforts to detect and correct inaccurate personal information (data cleansing) and delete any duplicated dataset. This may require us to correct typographical errors or inconsistent personal information.
The purposes for which we process your personal information are as follows: | The processing of your personal information is justified on the following legal basis: |
Administering, managing and maintaining your Gucci profile once you have requested us to create it. This could include data cleansing and deduplication. | Performance of a contract or our legitimate interest (where applicable) Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions and thus ensure we retain the most accurate and up-to-date version of your profile (and such legitimate interest is not overridden by your own interests or fundamental rights) |
C. To provide you with tailored customer service and assistance
You should have the same unified experience no matter how we communicate. Whether this happens in our stores, on our website, by chat, by phone or by video, and whether you contact us or we contact you, we want to provide you with relevant and tailored customer service.
For this purpose of providing you the Gucci experience, we will collect, store, process, use, disclose and transfer your personal information to be able to identify you. This will allow us to provide you with the tailored assistance you are asking for or to share relevant information with you. In addition, when you contact us, we may retain the personal information you share with us to always provide you with such a customised and personalised experience. This could happen if you are an existing or potential customer. Your personal information will be linked to your Gucci profile, if you have requested us to create one, or to a temporary record.
To provide you with a smooth and enjoyable customer experience, know you better to provide you with tailored answers, and to improve the quality and security of our services, we may rely on your consent, proceed in accordance with our contract with you, or take all reasonable steps to enter into a contract with you, or rely on our legitimate interest to improve our services.
We will use the information we have about you to try to identify you when you contact us (whether by phone, video chat, text message, chat, social media, etc.). When we can identify you, we will be able to access personal information available in your Gucci profile or in your temporary record, to know when you have previously interacted with us and to provide you with the tailored assistance you are asking for. This could include real-time or subsequent monitoring of your interaction with us (for example on our website or in a store) to identify the products you are looking at or what could be your specific need.
To provide you with adequate customer service, you may be asked if you need further assistance when you are on our website or in a store. On our website, if you do not want to be contacted, kindly close the chat navigation window. This service was implemented for you to enjoy the same service as in one of our physical stores.
If we are not able to identify you, we may create a temporary record to allow you to have a unified purchase experience. Indeed, however you interact with us, we will do our best to avoid asking you again for information you have already shared with us.
Your personal information, in particular your Gucci profile if you have created one or the temporary record we may create about you, could enable our sales associates to contact you directly in relation to the products and services you have purchased or otherwise requested, such as when a product becomes available again or when an order you have placed has been received in store, or to share with you any other information you have requested from us.
In addition, the monitoring of our interaction (including, with prior notice to you, via voice or video recording - such as real time listening or analysis - or listening in real time) enables us to improve the quality and safety of our services and to provide you with tailored answers.
All our customers are important to us. However, some of our customers and potential customers benefit from a more personalized experience due to the important relationship they keep with Gucci. Our teams may need to collect and gather information on such customers or potential customers in order to identify personalities who correspond to the image and values of Gucci to offer them unique support. This may be the case when you participate in one of our selective projects or when our Sales Associates offers you to participate in events or contacts you for certain special occasions (for your birthdays or for a particular event of your life).
The purposes for which we process your personal information are as follows: | The processing of your personal information is justified on the following legal basis: |
Administering, managing and maintaining your Gucci profile This will be done if you have requested us to create your Gucci profile and if we are able to identify you. We will supplement your Gucci profile with the personal information you provide us with when you contact us or when we contact you. This could include data cleansing and deduplication. | Performance of a contract or our legitimate interest (where applicable) Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions and thus ensure we retain the most accurate and up-to-date version of your profile (and such legitimate interest is not overridden by your own interests or fundamental rights) |
Administering, managing and maintaining a temporary record This will be done if we are not able to identify you. We will supplement this temporary record with information you provide us with when you contact us or when we contact you, to avoid asking you again for information you have already shared with us and provide with you tailored assistance about our products and services. | Taking steps at your request prior to entering into a contract or our legitimate interest (where applicable) When we are not able to identify you, to supplement a temporary record to provide you tailored assistance (and such interest is not overridden by your own interests or fundamental rights) |
Inbound interaction – Providing you with the products, services or information you may request when you contact us | Performance of a contract or taking steps at your request prior to entering into a contract |
Outbound interaction - Contacting you directly in connection with the products, services and information you have requested | Performance of a contract or taking steps at your request prior to entering into a contract or our legitimate interest (where applicable) To provide you with an adequate answer when our interaction is not related to the formation or performance of a contract (and such interest is not overridden by your own interests or fundamental rights) |
Realtime interaction – To allow you to try on our products virtually or interact with other customers | Performance of a contract or taking steps at your request prior to entering into a contract When we collect information to provide you with relevant assistance about our products or services Our legitimate interest to provide you with tailored assistance when we are not able to identify you (and when such interest is not overridden by your own interests or fundamental rights) Or your consent if your facial image is pictured or if your personal information is visible to other customers |
Real-time or further monitoring of our interaction, to enable us to improve the quality and safety of our service and provide you with better answers. This monitoring could be implemented during both inbound and outbound interactions and could be carried out via voice or video recording or listening in real time, with prior notice to you. | Performance of a contract or taking steps at your request prior to entering into a contract When we collect information to provide you with relevant assistance about our products or services Our legitimate interest When we collect information to improve the quality and safety of our service (and when such interest is not overridden by your own interests or fundamental rights) Or your consent to cookies when such monitoring is done on our website via cookies or other online advertising technologies |
D. To enable you to receive relevant information and tailored marketing content.
The purposes for which we process your personal information are the following: | The processing of your personal information is justified by the following legal basis: |
Sending or presenting you with tailored communication This includes communication such as updates about our products and services, invitations to events, offers or surveys. When you share your contact information with us, we will use such personal information to contact you through related communication channels (such as text message, MMS, e-mail, post, internet, social media or telephone). We will always do our best to provide you with tailored communication based in particular on your interests and shopping habits, and improve and customise our services notably via profiling. | Performance of a contract When we are authorised by law to send you such communication without your consent and such communication is within the scope of our contractual relationship Our legitimate interest in providing you with customised content When such interest is not overridden by your own interests or fundamental rights and we are authorised by law to send you such communication without your consent Your consent, as provided when you create your Gucci profile You can always withdraw your consent at any time |
Updating and supplementing or enriching your personal information This includes conducting data cleansing and deduplication. This also includes enriching your personal information with second party data or information related to your activities on social media and your browsing activity across different websites and devices. Some of the technologies we use (including cookies) may rely on services provided by other companies acting on their own account (such as social media - WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other online platforms). You may have provided your consent to cookies and other technologies through such platforms. These other companies have their own privacy and cookies policies and the way they use your personal information will be subject to their rules and not ours. | Performance of a contract or compliance with a legal obligation When such update relates to the administration and management of your Gucci profile, including taking actions following a rectification or erasure request. Any other situation will require your consent, as provided when you create your Gucci profile You can always withdraw your consent with us at any time |
Creating lookalike campaigns Lookalike campaigns enables us to reach new people who are likely to be interested in our products because they are similar to you. Some of the technologies we use (including cookies) may rely on services provided by other companies acting on their account (such as social media - WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other online platforms). You may have provided your consent to cookies and other technologies through such platforms. These other companies have their own privacy and cookies policies and the way they use your personal information will be subject to their rules and not ours. | Your consent when you accept, at the creation of your Gucci profile, that we link your personal information to certain patterns (Profiling) (for example by accepting to receive tailored communication). You can always withdraw your consent with us at any time. |
Online advertisement Presenting you with online advertisements that are “contextual”, “behavioural”, “interest- based” or “tailored”, including by using cookies or other online advertising technologies | Your consent tocookies or other online advertising technologies You can always withdraw your consent with us at any time |
E. To send you non-marketing communications.
The purposes for which we process your personal information are as follows: | The processing of your personal information is justified on the following legal basis: |
Providing you with the services and information you requested. For example identity verification, password or username reset, etc. | Performance of a contract |
Providing you with the services and information we need to send or provide you. For example information about the suspension of our services, about incidents that may involve your personal information, etc. | Performance of a contract or compliance with a legal obligation |
Administering and managing your Gucci profile once you have requested us to create your Gucci profile. | Performance of a contract |
F. To manage our social networks
Gucci manages “Fan” pages available on several social networks. We may need to process the information made available by the different platforms or when you interact with our pages and publications.
When, as a user of a social media, you decide to interact with our social media pages (e.g. when you follow one of our pages, when you click "Like" on Facebook or "Follow" on Instagram or add a reaction to a post, when you "share" or add a "comment", etc.), we have access to public information in your profile. Your information is used for the purpose of interacting with you through the social network in question or to establish analyzes or statistics on the use of our pages or on the performance of our communications. Our services may remove your comments if they do not comply with our policies on the use of social networks (e.g. if your comments are insulting, illegal or malicious).
When you visit our “Fan” page, when you do not have an account or are not logged in to the relevant social network, we do not collect any personal information about you, except for the aggregated data provided to us by each social network.
Promote Gucci’s activities on social networks. | Performance of a contract, when you interact with us via the features proposed by the social network Or Our legitimate interests in communicating on our activities When such interest is not overridden by your own interests or fundamental rights. |
Analyze the habits of users who visit our “Fan” pages or share our content. | Our legitimate interests in communicating on our activities When such interest is not overridden by your own interests or fundamental rights. |
G. To conduct our business securely and protect our activities and personnel.
To deliver our products and services safely to you, perform our contract properly or comply with some of our legal obligations, we will implement fraud prevention and detection measures. Such measures will allow us to adequately perform our contract with you and/or protect our legitimate interests in defending ourselves against fraud. We may notably implement measures to ensure that you are complying with our terms and conditions for sales, available in this website, offers and programs, and to prevent and detect non-compliance or fraud by you. This may include reviewing and assessing your dealings with us, your eligibility to participate in certain sales, offers and programs, your compliance with the terms and conditions of such sales, offers and programs, and undertaking enforcement action and/or disciplinary action where such non-compliance or fraud is suspected or identified.
We may use administrative and technical measures to protect, our website, our systems, our networks, transactions occurring on our website or in our stores, and any other necessary means to protect the personal information we may access or store. For this purpose, we may also be required to verify your identity or to take note of any suspicious or actual non-compliance with our terms and conditions or fraud we incurred with respect to your dealings with us. Such measures may also be implemented for compliance purposes or to avoid sharing your personal information with any untrusted third parties. For example, when you purchase a product, your personal information will be associated with a unique code placed into and/or printed on such product so that by reading the unique code we can recognize the order as yours, to enable us to assess your compliance with our terms and conditions or to detect fraud by you, and to take enforcement and/or disciplinary action against you in the event of suspected or identified non-compliance or fraud by you.
In addition, we may implement certain measures to protect and defend our rights and property, our employees and our business partners in compliance with applicable laws, regulations and international conventions. For example, we can monitor our inbound and outbound interaction with our customer service (including via voice or video recording or listening in real-time, with prior notice to you); also, mindful of the health of our employees, and for this sole purpose, we implement an anti-malicious calls procedure so that any occurrence of inappropriate behaviors such as harassment, insults or direct threats from users will be reported to our dedicated team. This will generate a warning to the concerned user, and they will be recorded on our provisional list. The initial warning will set out the consequences of a second incident occurring. A second incident will lead to the suspension of any further calls from the user in question for a period of 4 months. During this period, the user will still be able to contact our customer services by other communication channels (e.g., regular mail or email) so we can attend their queries and preserve their rights at any given time.
The purposes for which we process your personal information are the following: | The processing of your personal information is justified by the following legal basis: |
Implementing fraud prevention, detection and investigation measures and procedures against inappropriate behaviors against our employees to ensure physical security and cybersecurity, to safely deliver you products and services and to protect the health of our employees, also via voice or video recording or listening in real time both inbound and outbound conversations with our customer service, with prior notice to you. | Performance of a contract or compliance with a legal obligation or our legitimate interests in protecting ourselves against fraud and in protecting our employees against inappropriate behaviors (when such interest is not overridden by your own interests or fundamental rights) |
In accordance with applicable law, implementing compliance-related and privacy-related activities | Compliance with a legal obligation or our legitimate interest (where applicable) Where the processing is not prescribed by law but is a regulatory expectation (and such interest is not overridden by your own interests or fundamental rights) |
In accordance with applicable law, implementing activities related to the protection of intellectual property rights and management of litigation cases | Compliance with a legal obligation or our legitimate interests in protecting our rights (when such interest is not overridden by your own interests or fundamental rights) or the regular exercise of our rights in lawsuits or proceedings,where applicable in your country of residence |
H. To assess and better understand our business
The purposes for which we process your personal information are the following: | The processing of your personal information is justified by the following legal basis: |
Performing activities relating to the sale or service contract you have concluded with us. For example, accounting, stock management, keeping of records, etc. | Performance of a contract or compliance with a legal obligation |
Conducting business-related analytics & market research activities | Performance of a contract Our legitimate interests in improving our products or services When such interest is not overridden by your own interests or fundamental rights. Your consent, when you answer surveys or customer satisfaction questions or when we use cookies or other online advertising technologies. You can always withdraw your consent with us at any time. |
Sharing necessary information with actual or potential buyers as part of a business transfer | Our legitimate interest in disclosing information necessary to complete our business transactions |
Sharing necessary information with auditors, law firms, similar corporate professional service providers and data analysis providers | Compliance with a legal obligation Or our legitimate interest of properly carrying out our business including in compliance with applicable legislation and to better understand and improve our business (when such interest is not overridden by your own interests or fundamental rights) |
I. To optimise and manage our website and other means of communication.
We may take certain measures involving the use of your personal information toadminister, optimise and improve our means of digital or physical communicationssuch as our website, our mobile application, or face-to-face interaction in our stores.
The use of your personal information will allow us to perform our contractual obligations or improve our services in accordance with our legitimate interest. Of course, when we use cookies or other online advertising technologies requiring us to do so, we will always ensure that we have duly obtained your prior consent.
We may use some of your personal information toadminister, optimise and improve our websites, our applications, our content and our other digital offerings, including the services and products offered through our websites, applications or any other digital means of communication to ensure the most user-friendly online navigation experience. We may use such personal information to fix operational problems such as pages crashing and software bugs. Please be aware that to do this, we may use cookies or other online advertising technologies.
The purposes for which we process your personal information are the following: | The processing of your personal information is justified on the following legal basis: |
Fixing operational problems such as pages crashing and software bugs | Performance of a contract in accordance with the applicable Terms of Use of our services Your consent to cookies, when we usecookies or other online advertising technologies You can always withdraw your consent at any time. Or our legitimate interests when we usecookies or other online advertising technologies for which consent is not required under applicable law When such interest is not overridden by your own interests or fundamental rights |
Understanding how our means of communication are used and administer, optimise and improve them. This can include auditing the downloading of personal information from the Website. | Performance of a contract in accordance with the applicable Terms of Use of our services Your consent to cookies, when we use cookies or other online advertising technologies You can always withdraw your consent at any time. Or our legitimate interests to administer and improve our means of communication and other systems, in particularwhen using cookies or other online advertising technologies for which consent is not required under applicable law When our legitimate interest is not overridden by your own interests or fundamental rights |
When you interact with us or our approved partners, you may provide us with the following categories of personal information (that may include sensitive information in accordance with applicable legislation).
If you are a Californian resident or of certain other US states, , please see the section “What personal information do we collect?” in Appendix 4 – Specific information for U.S .
When you interact with us, either online or in person, you may share with us your personal information when:
We mainly obtain information directly from you and process them by automated means when you interact with us. When you interact with us, either online or in person, we collect your personal information through:
We want to ensure that your personal information is always safely used and available to you, wherever you want to access it and for whatever reason you wish to use it.
Gucci will collect, record, hold, organize, structure, store, update, adapt, combine, consult, use, transfer and disclose your personal information for the following purposes. Your personal information will not be further used for purposes incompatible or inconsistent with the purposes for which it was collected, unless permitted by the applicable legislation.
The processing of your personal information is justified on the legal bases set out in this section. The legal bases listed in this section will also apply when we share your data with third parties (as listed in the section With whom do we share your personal information? ) for one of the purposes mentioned below.
When we require information from you for the below mentioned purposes, we generally request you to submit this to us voluntarily, i.e. you have the right to consent or not to consent to the collection and processing of your personal data. If you choose not to provide certain personal information, you may not be able to benefit from some of our services for which the provision of such personal information is necessary.
If you would like more information, you can contact us at privacy@gucci.com (or see How can you contact us?)
The purposes for which we process your personal information are as follows: | ||
Providing you with the products and services you have purchased or otherwise requested either in our stores or online. This involves any action necessary to perform our obligations under the sale or service contract you conclude with us (processing of your payment, delivery, return management, etc.) For purchases made on our website, the contract is our Terms and Conditions of Sale. | ||
The processing of your personal information is justified on the following legal basis: | ||
Qatar | Vietnam, China and Saudi Arabia | Kuwait, Mexico, Chile, South Korea and Azerbaijan |
Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us. | Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us, | Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us,. |
B. To manage your Gucci profile.
Once you have requested us to create your Gucci profile, via Gucci websites or any other means, including our customer service, your personal information will be linked to this profile, where we will keep all the information we have on you. This could include personal information we obtain directly from you as well as from other sources in accordance with applicable legislation. This could also include information about the purchases made when checking out as a guest or when checking out using a profile. The information in your Gucci profile is crucial to provide you with the Gucci personalized and tailored experience, and in some cases is necessary in order to access to some specific services or to purchase from our website, and thus it needs to be kept up to date for the best experience.
Once you have asked us to create your Gucci profile, we will supplement it with personal information such as your purchases, preferences and contact details. In this context, please be aware that we use personal identification information, such as your email address or phone number, to link an interaction or a purchase with your Gucci profile. This also applies when checking-out as a guest on our website when making a purchase, as mentioned above, or in case you bind your social media open ID account with your Gucci profile (by using dedicated QR Codes for example). In addition, we may use your date of birth to determine that you are old enough to use our services.
In order to keep your personal information accurate, we will take every reasonable step to ensure that personal information we hold is properly updated. Subject to your applicable privacy legislation you may have the right to have your information rectified at any time, and in event please let us know if any of your information needs updating or correcting, and we will make our best efforts to detect and correct inaccurate personal information (data cleansing) and delete any duplicated dataset. This may require us to correct typographical errors or inconsistent personal information.
The purposes for which we process your personal information are as follows: | ||
Administering, managing and maintaining your Gucci profile once you have requested us to create it. This could include data cleansing and deduplication. | ||
The processing of your personal information is justified on the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China Mexico, Chile, South Korea and Azerbaijan |
Our legitimate interest Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions and thus ensure we retain the most accurate and up-to-date version of your profile (and such legitimate interest is not overridden by your own interests or fundamental rights) | Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us, | Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us, |
C. To provide you with tailored customer service and assistance.
You should have the same unified experience no matter how we communicate. Whether this happens in our stores, on our website, by chat, by phone or by video, and whether you contact us or we contact you, we want to provide you with relevant and tailored customer service.
For this purpose of providing you the Gucci experience, we will collect, store, process, use, disclose and transfer your personal information to be able to identify you. This will allow us to provide you with the tailored assistance you are asking for or to share relevant information with you. In addition, when you contact us, we may retain the personal information you share with us to always provide you with such a customised and personalised experience. This could happen if you are an existing or potential customer. Your personal information will be linked to your Gucci profile, if you have requested us to create one, or to a temporary record.
To provide you with a smooth and enjoyable customer experience, know you better to provide you with tailored answers, and to improve the quality and security of our services, we may rely on your consent, proceed in accordance with our contract with you, or take all reasonable steps to enter into a contract with you, or rely on our legitimate interest to improve our services.
We will use the information we have about you to try to identify you when you contact us (whether by phone, video chat, text message, chat, social media, etc.). When we can identify you, we will be able to access personal information available in your Gucci profile or in your temporary record, to know when you have previously interacted with us and to provide you with the tailored assistance you are asking for. This could include real-time or subsequent monitoring of your interaction with us (for example on our website or in a store) to identify the products you are looking at or what could be your specific need.
To provide you with adequate customer service, you may be asked if you need further assistance when you are on our website or in a store. On our website, if you do not want to be contacted, kindly close the chat navigation window. This service was implemented for you to enjoy the same service as in one of our physical stores.
If we are not able to identify you, we may create a temporary record to allow you to have a unified purchase experience. Indeed, however you interact with us, we will do our best to avoid asking you again for information you have already shared with us.
Your personal information, in particular your Gucci profile if you have created one or the temporary record we may create about you, could enable our sales associates to contact you directly in relation to the products and services you have purchased or otherwise requested, such as when a product becomes available again or when an order you have placed has been received in store, or to share with you any other information you have requested from us. In addition, the monitoring of our interaction (including, with prior notice to you, via voice or video recording – such as real time listening or analysis – or listening in real time,) enables us to improve the quality and safety of our services and to provide you with tailored answers.
All our customers are important to us. However, some of our customers and potential customers benefit from a more personalized experience due to the important relationship they keep with Gucci. Our teams may need to collect and gather information on such customers or potential customers in order to identify personalities who correspond to the image and values of Gucci to offer them unique support. This may be the case when you participate in one of our selective projects or when our Sales Associates offers you to participate in events or contacts you for certain special occasions (for your birthdays or for a particular event of your life).
The purposes for which we process your personal information are as follows: | ||
Administering, managing and maintaining your Gucci profile This will be done if you have requested us to create your Gucci profile and if we are able to identify you. We will supplement your Gucci profile with the personal information you provide us with when you contact us or when we contact you. This could include data cleansing and deduplication. | ||
The processing of your personal information is justified on the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Our legitimate interest Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions and thus ensure we retain the most accurate and up-to-date version of your profile (and such legitimate interest is not overridden by your own interests or fundamental rights) | Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or otherwise choose to enter into a contract or voluntarily share your information with us, | Your consent, as provided when you create your Gucci profile or otherwise choose to enter into a contract or voluntarily share your information with us, |
The purposes for which we process your personal information are as follows: | ||
Administering, managing and maintaining a temporary record This will be done if we are not able to identify you. We will supplement this temporary record with information you provide us with when you contact us or when we contact you, to avoid asking you again for information you have already shared with us and provide with you tailored assistance about our products and services. | ||
The processing of your personal information is justified on the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Our legitimate interest When we are not able to identify you, to supplement a temporary record to provide you tailored assistance (and such interest is not overridden by your own interests or fundamental rights) | Your consent As deemed obtained when you choose to enter into a contract or voluntarily share your information with us | Your consent As deemed obtained when you choose to enter into a contract or voluntarily share your information with us |
The purposes for which we process your personal information are as follows: | ||
Inbound interaction – Providing you with the products, services or information you may request when you contact us | ||
The processing of your personal information is justified on the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us. | Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us. | Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us. |
The purposes for which we process your personal information are as follows: | ||
Outbound interaction - Contacting you directly in connection with the products, services and information you have requested | ||
The processing of your personal information is justified on the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Our legitimate interest To provide you with an adequate answer when our interaction is not related to the formation or performance of a contract (and such interest is not overridden by your own interests or fundamental rights) | Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us. | Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us. |
The purposes for which we process your personal information are as follows: | ||
Realtime interaction – To allow you to try on our products virtually or interact with other customers | ||
The processing of your personal information is justified on the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Our legitimate interest To provide you with tailored assistance when we are not able to identify you (and when such interest is not overridden by your own interests or fundamental rights) Or your consent if your facial image is pictured or if your personal information is visible to other customers | Performance of a contract When we collect information to provide you with relevant assistance about our products or services Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us. We will notably rely on your consent if your facial image is pictured or if your personal information is visible to other customers. | Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us. |
The purposes for which we process your personal information are as follows: | ||
Real-time or further monitoring of our interaction, to enable us to improve the quality and safety of our service and provide you with better answers. This monitoring could be implemented during both inbound and outbound interactions and could be carried out via voice or video recording or listening in real time, with prior notice to you. | ||
The processing of your personal information is justified on the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Our legitimate interest When we collect information to improve the quality and safety of our service (and when such interest is not overridden by your own interests or fundamental rights) Your consent, as deemed obtained when you choose to enter into a contract or voluntarily share your information with us. When we collect information to provide you with relevant assistance about our products or services Or your consent to cookies when such monitoring is done on our website via cookies or other online advertising technologies | Your consent, as deemed obtained when you choose to enter into a contract or voluntarily share your information with us. When we collect information to provide you with relevant assistance about our products or services Or your consent to cookies when such monitoring is done on our website via cookies or other online advertising technologies | Your consent, as deemed obtained when you choose to enter into a contract or voluntarily share your information with us. When we collect information to provide you with relevant assistance about our products or services Or your consent to cookies when such monitoring is done on our website via cookies or other online advertising technologies |
D. To enable you to receive relevant information and tailored marketing content.
You will receive information and updates about us either at your request (with your prior consent where required by law) or when we are authorised by law to send you such information and updates directly, for instance after a purchase or a reservation within one of our restaurant. Such communication can be global or local, and may include updates about our products and services, notifications, invitations to events, updates on our restaurant’s initiatives, offers, surveys, etc.
Our communications will be customised and specifically designed to be of interest to you, and will be updated with any new personal information linked to your Gucci profile. We will thus use your personal information to send you tailored communications or other customised advertisements or marketing campaigns. This use of your information includes some profiling activity.
When you share your contact information with us, we may use this personal information to contact you through related communication channels (such as text message, MMS, e-mail, post, internet means, social media or telephone), with your consent where required. You can of course request us not to use a particular channel of communication or opt-out (unsubscribe) from it by applying the opt-out option that will always be shared with you. If you want to stop receiving communication from us via all communication channels, please send an email to privacy@gucci.com .
As part of the Gucci experience, we will always try to customise and personalise your experience with us. This is why we will use your personal information to send you tailored communications or personalise your journey with us, but only with your prior consent where it is required under applicable privacy legislation. Our communications could include tailored product recommendations we think you might like, personalised marketing content designed to suit your interests, personalised events invitations or, at your request and where available, personalised and customised products. For these purposes, we will use the information you provide to us (for example your date of birth, your country of residence, your preferred means of contact, etc.) and/or jointly or independently, certain patterns we may observe when interacting with you (for example where you prefer buying our products, what type of products you like, which occasions you are shopping for, etc.). With this information, we may create groups of similar customers (called “persona”) to whom we can decide to offer personalised content and experiences both in inbound or outbound interactions. In this context, we may make inferences about you, as derived from your personal information (profiling). For example, if you always purchase our products from the same store (specific location or online), we may consider this store as your preferred one. This will allow us to customise your experience with Gucci based on your interests and shopping habits (i.e. tailored communication). In order to provide you with such customised and personalised experience, in our stores or online, you may be required to log in or identify yourself.
To enrich your personal information, we may use cookies or other online advertising technologies. Via such technologies, we will collect personal information related to your activities on social media and your browsing activity across different websites and devices (for example: to know if you have visited our website after opening a newsletter you have received). Certain technologies may rely on services provided by other companies acting on their own account (such as social media WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram, or other online platforms). These companies have their own privacy and cookies policies and the way they use the personal information you share with them will be subject to their rules and not ours.
To enrich your personal information, we can match it with personal information held by others (for example, by sharing and matching your information with information held by trusted partners, or by binding your social media open ID account with your Gucci profile (by using the dedicated QR Codes for example). This process will only be conducted by using customers’ unique identifiers and reidentification protocols in order to protect the confidentiality of your personal information.
Personal information linked to your Gucci profile (your identification personal information such as your e-mail address, phone number, social network id, etc.) will enable us to reach you on third-party platforms or to create “ lookalike campaigns”, allowing us to find new people who are likely to be interested in our products because they may be similar to you. We may conduct such campaigns through our website, social media or other communication means such as search engine. When this kind of campaigns are conducted, before it is shared, your personal information is hashed and turned into short fingerprints that cannot be reversed.
Using cookies or other online advertising technologies may also enable us to show you online advertisements that are “contextual" (meaning they are shown according to the webpage you are browsing), or “behavioural" or “interest based" (where advertisements are shown to you based on your interests which we have inferred from your information including demographic, geographic and interest-based data). We may use such advertisements to display products or services that are most relevant to you.
If you no longer want to see customised online advertisements, you may request us to delete your Gucci profile or modify your cookie preferences – see "cookies or other online advertising technologies". In addition, some third-party sites allow you to stop seeing advertisements from specific advertisers, so you may also set your preferences on those websites.
The purposes for which we process your personal information are as follows: | ||
Sending or presenting you with tailored communication This includes communication such as updates about our products and services, invitations to events, offers, surveys. When you share your contact information with us, we will use such personal information to contact you through related communication channels (such as text message, MMS, e-mail, post, internet, social media or telephone). We will always do our best to provide you with tailored communication based in particular on your interests and shopping habits, and improve and customise our services notably via profiling. | ||
The processing of your personal information is justified by the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Our legitimate interest in providing you with customised content When such interest is not overridden by your own interests or fundamental rights and we are authorised by law to send you such communication without your consent Your consent, as provided when you create your Gucci profile | Your consent, as provided when you create your Gucci profile. | Your consent, as provided when you create your Gucci profile. |
The purposes for which we process your personal information are as follows: | ||
Updating and supplementing or enriching your personal information This includes conducting data cleansing and deduplication. This also includes enriching your personal information with second party data or information related to your activities on social media and your browsing activity across different websites and devices. Some of the technologies we use (including cookies) may rely on services provided by other companies acting on their own account (such as social media - WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other online platforms). You may have provided your consent to cookies and other technologies through such platforms. These other companies have their own privacy and cookies policies and the way they use your personal information will be subject to their rules and not ours. | ||
The processing of your personal information is justified by the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us Or compliance with a legal obligation When such update relates to the administration and management of your Gucci profile, including taking actions following a rectification or erasure request.
| Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online, and such update relates to the administration and management of your Gucci profile Or compliance with a legal obligation When taking actions following a rectification or erasure request. Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us. | Compliance with a legal obligation When taking actions following a rectification or erasure request. Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us. |
The purposes for which we process your personal information are as follows: | ||
Creating lookalike campaigns Lookalike campaigns enables us to reach new people who are likely to be interested in our products because they are similar to you. Some of the technologies we use (including cookies) may rely on services provided by other companies acting on their account (such as social media - WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram or other online platforms). You may have provided your consent to cookies and other technologies through such platforms. These other companies have their own privacy and cookies policies and the way they use your personal information will be subject to their rules and not ours. | ||
The processing of your personal information is justified by the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Your consent when you accept, at the creation of your Gucci profile, that we link your personal information to certain patterns (Profiling) (for example by accepting to receive tailored communication). | Your consent, when you accept, at the creation of your Gucci profile, that we link your personal information to certain patterns (Profiling) (for example by accepting to receive tailored communication). | Your consent, when you accept, at the creation of your Gucci profile, that we link your personal information to certain patterns (Profiling) (for example by accepting to receive tailored communication). |
The purposes for which we process your personal information are as follows: | ||
Online advertisement Presenting you with online advertisements that are “contextual", “behavioural", “interest- based" or “tailored”, including by using cookies or other online advertising technologies | ||
The processing of your personal information is justified by the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Your consent to cookies or other online advertising technologies | Your consent to cookies or other online advertising technologies | Your consent to cookies or other online advertising technologies |
E. To send you non-marketing communications.
Non-marketing communications may be sent upon your request, and/or may be important for your safety and the security of your personal information.
You may still receive such communications even when you opt-out from certain marketing communications. The information communicated may be necessary for the correct performance of our contract with you or be mandatory to comply with some of our legal obligations.
Non-marketing communications can include, but are not limited to: emailing you to verify your identity when you sign up to our services; emailing you for password and/or username reset; notifying you that a particular service has been or will be suspended for maintenance or terminated; notifying you of an upgrade, a rectification or an incident affecting our services that may involve your personal information; notifying you of an update to our privacy policy or Terms of Use; or informing you about any products or services you have requested or purchased.
We will never contact you to ask for your password. Please be aware if you receive any request for this personal information.
The purposes for which we process your personal information are as follows: | ||
Providing you with the services and information you requested. For example identity verification, password or username reset, etc. | ||
The processing of your personal information is justified by the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us. | Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us | Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us |
The purposes for which we process your personal information are as follows: | ||
Providing you with the services and information we need to send or provide you. For example information about the suspension of our services, about incidents that may involve your personal information, etc. | ||
The processing of your personal information is justified by the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us, Or compliance with a legal obligation
| Compliance with a legal obligation, Or performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online, Otherwise your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us | Compliance with a legal obligation Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us |
The purposes for which we process your personal information are as follows: | ||
Administering and managing your Gucci profile once you have requested us to create your Gucci profile | ||
The processing of your personal information is justified by the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us. | Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us. | Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us. |
F. To manage our social networks
Gucci manages “Fan” pages available on several social networks. We may need to process the information made available by the different platforms or when you interact with our pages and publications.
When, as a user, you decide to interact with our social media pages (e.g. when you follow one of our pages, when you click "Like" on Facebook or "Follow" on Instagram or add a reaction to a post, when you "share" or add a "comment", etc.), we have access to public information in your profile. Your information is used for the purpose of interacting with you through the social network in question or to establish analyzes or statistics on the use of our pages or on the performance of our communications. Our services may remove your comments if they do not comply with our policies on the use of social networks (e.g. if your comments are insulting, illegal or malicious).
When you visit our “Fan” page, when you do not have an account or are not logged in to the relevant social network, we do not collect any personal information about you, except for the aggregated data provided to us by each social network.
The purposes for which we process your personal information are as follows: | ||
Promote Gucci 's activities on social networks. | ||
The processing of your personal information is justified by the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Our legitimate interests in communicating on our activities When such interest is not overridden by your own interests or fundamental rights. Your consent, when you interact with us
| Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online, including when you interact with us via the features proposed by the social network Otherwise your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us | Compliance with a legal obligation Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us |
The purposes for which we process your personal information are as follows: | ||
Analyze the habits of users who visit our “Fan” pages or share our content. | ||
The processing of your personal information is justified by the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Our legitimate interests in communicating on our activities When such interest is not overridden by your own interests or fundamental rights. Your consent, when you interact with us | Your consent, when you interact with us | Your consent, when you interact with us |
G. To conduct our business securely and protect our activities and personnel.
To deliver our products and services safely to you, perform our contract properly or comply with some of our legal obligations, we will implement fraud prevention and detection measures. Such measures will allow us to adequately perform our contract with you and/or protect our legitimate interests in defending ourselves against fraud. We may notably implement measures to ensure that you are complying with our terms and conditions for sales, available in this website, offers and programs, and to prevent and detect non-compliance or fraud by you. This may include reviewing and assessing your dealings with us, your eligibility to participate in certain sales, offers and programs, your compliance with the terms and conditions of such sales, offers and programs, and undertaking enforcement action and/or disciplinary action where such non-compliance or fraud is suspected or identified.
We may use administrative and technical measures to protect, our website, our systems, our networks, transactions occurring on our website or in our stores, and any other necessary means to protect the personal information we may access or store. For this purpose, we may also be required to verify your identity or to take note of any suspicious or actual non-compliance with our terms and conditions or fraud we incurred with respect to your dealings with us. Such measures may also be implemented for compliance purposes or to avoid sharing your personal information with any untrusted third parties. For example, when you purchase a product, your personal information will be associated with a unique code placed into and/or printed on such product so that by reading the unique code we can recognize the order as yours, to enable us to assess your compliance with our terms and conditions or to detect fraud by you, and to take enforcement and/or disciplinary action against you in the event of suspected or identified non-compliance or fraud by you.
In addition, we may implement certain measures to protect and defend our rights and property, our employees and our business partners in compliance with applicable laws, regulations and international conventions. For example, we can monitor our inbound and outbound interaction with our customer service (including via voice or video recording or listening in real time, with prior notice to you); also, mindful of the health of our employees, and for this sole purpose, we implement an anti-malicious calls procedure so that any occurrence of inappropriate behaviors such as harassment, insults or direct threats from users will be reported to our dedicated team. This will generate a warning to the concerned user and they will be recorded on our provisional list. The initial warning will set out the consequences of a second incident occurring. A second incident will lead to the suspension of any further calls from the user in question for a period of 4 months. During this period, the user will still be able to contact our customer services by other communication channels (e.g., regular mail or email) so we can attend their queries and preserve their rights at any given time.
The purposes for which we process your personal information are as follows: | ||
Implementing fraud prevention, detection and investigation measures and procedures against inappropriate behaviors against our employees to ensure physical security and cybersecurity, to safely deliver you products and services and to protect the health of our employees, also via voice or video recording or listening in real time both inbound and outbound conversations with our customer service, with prior notice to you. | ||
The processing of your personal information is justified by the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Compliance with a legal obligation or our legitimate interests in protecting ourselves against fraud, protecting our employees against inappropriate behaviors, preventing criminal activity or collecting relevant information thereon or initiating an investigation thereof, and collecting information necessary for the investigation of any criminal activity, based on an official request from the investigating authorities (when such interest is not overridden by your own interests or fundamental rights) | Compliance with a legal obligation, or performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Otherwise your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us | Compliance with a legal obligation Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us |
The purposes for which we process your personal information are as follows: | ||
In accordance with applicable law, implementing compliance-related and privacy-related activities | ||
The processing of your personal information is justified by the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Compliance with a legal obligation or our legitimate interest Where the processing is not prescribed by law but is a regulatory expectation (and such interest is not overridden by your own interests or fundamental rights) | Compliance with a legal obligation Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us | Compliance with a legal obligation Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us |
The purposes for which we process your personal information are as follows: | ||
In accordance with applicable law, implementing activities related to the protection of intellectual property rights and management of litigation cases | ||
The processing of your personal information is justified by the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Compliance with a legal obligation or our legitimate interests in protecting our rights (when such interest is not overridden by your own interests or fundamental rights) | Compliance with a legal obligation Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us | Compliance with a legal obligation Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us |
H. To assess and better understand our business.
To manage our activities, perform our obligations under our contract with you and comply with our legal obligations, we may need to access and use some of your personal information for finance, management or legal purposes, or business-related analytics & market research activities.
For example, this could occur when we use the invoices we have issued in relation to your purchases for compliance or accountability purposes, or when we analyse personal information to understand the characteristics of our customers (what is the gender proportion, the average age etc.).
In certain limited circumstances, such activity may be based on our legitimate interest when related to business analytics & market research activities
Certain activities which are required when conducting a business may involve the use of your personal information. This could include internal processes (such as finance control, accounting, stock management, production management, internal or external audit), certain legal obligations (for example, record-keeping or tax declaration), or analyses conducted in case of a merger or acquisition.
We may also conduct various business-related analytics & market research activities, which may require us to access or otherwise use some of your personal information, or to send you surveys or customer satisfaction questions in order to gather new or additional information. This notably enables us to analyse and learn how our customers use and interact with us in order to improve products, services and our business in general. It is also important for us to conduct operations that allow us to analyze and measure the performance of our marketing or communications campaigns. This may be the case, for example, when you click on one of our ads on our business partners website or when you make a purchase after viewing one of their ads. Please be aware that to do this, we may use cookies or other online advertising technologies.
The purposes for which we process your personal information are as follows: | ||
Performing activities relating to the sale or service contract you have concluded with us. For example, accounting, stock management, keeping of records, etc. | ||
The processing of your personal information is justified by the following legal basis: | ||
Qatar | Vietnam, China and Saudi Arabia | Kuwait, Mexico, Chile, South Korea and Azerbaijan |
Compliance with a legal obligation Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us. | Compliance with a legal obligation, or performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online, Otherwise your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us | Compliance with a legal obligation, Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us |
The purposes for which we process your personal information are as follows: | ||
Conducting business-related analytics & market research activities | ||
The processing of your personal information is justified by the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Our legitimate interests in improving our products or services When such interest is not overridden by your own interests or fundamental rights. Your consent, when you answer surveys or customer satisfaction questions or when we use cookies or other online advertising technologies. | Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us Or your consent to cookies, when we use cookies or other online advertising technologies | Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us,
Or your consent to cookies, when we use cookies or other online advertising technologies
|
The purposes for which we process your personal information are as follows: | ||
Sharing necessary information with actual or potential buyers as part of a business transfer | ||
The processing of your personal information is justified by the following legal basis: | ||
Qatar and China | Vietnam and Saudi Arabia | Kuwait, Mexico, Chile, South Korea and Azerbaijan |
Our legitimate interest in disclosing information necessary to complete our business transactions | Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us | Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us |
The purposes for which we process your personal information are as follows: | ||
Sharing necessary information with auditors, law firms and similar corporate professional service providers, data analysis providers | ||
The processing of your personal information is justified by the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Compliance with a legal obligation Or our legitimate interest of properly carrying out our business including in compliance with applicable legislation and to better understand and improve our business (when such interest is not overridden by your own interests or fundamental rights) | Compliance with a legal obligation, Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us | Compliance with a legal obligation, Or your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us |
I. To optimise and manage our website and other means of communication.
We may take certain measures involving the use of your personal information to administer, optimise and improve our means of digital or physical communications such as our website, our mobile application, or face-to-face interaction in our stores.
The use of your personal information will allow us to perform our contractual obligations or improve our services in accordance with our legitimate interest. Of course, when we use cookies or other online advertising technologies requiring us to do so, we will always ensure that we have duly obtained your prior consent.
We may use some of your personal information to administer, optimise and improve our websites, our applications, our content and our other digital offerings, including the services and products offered through our websites, applications or any other digital means of communication to ensure the most user-friendly online navigation experience. We may use such personal information to fix operational problems such as pages crashing and software bugs. Please be aware that to do this, we may use cookies or other online advertising technologies.
The purposes for which we process your personal information are as follows: | ||
Fixing operational problems such as pages crashing and software bugs | ||
The processing of your personal information is justified by the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us, Or your consent to cookies, when we use cookies or other online advertising technologies Or our legitimate interests when we use cookies or other online advertising technologies for which consent is not required under applicable law When such interest is not overridden by your own interests or fundamental rights | Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us, Or your consent to cookies, when we use cookies or other online advertising technologies | Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us, Or your consent to cookies, when we use cookies or other online advertising technologies |
The purposes for which we process your personal information are as follows: | ||
Understanding how our means of communication are used and administer, optimise and improve them. This can include auditing the downloading of personal information from the Website. | ||
The processing of your personal information is justified by the following legal basis: | ||
Qatar | Vietnam and Saudi Arabia | Kuwait, China, Mexico, Chile, South Korea and Azerbaijan |
Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us, Or your consent when we use cookies or other online advertising technologies Or our legitimate interests to administer and improve our means of communication and other systems, in particular when using cookies or other online advertising technologies for which consent is not required under applicable law When our legitimate interest is not overridden by your own interests or fundamental rights | Performance of a contract When you provided us with your personal information in relation to an online purchase or any other request for products or services made online Any other situation will require your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us, Or your consent to cookies, when we use cookies or other online advertising technologies | Your consent, as provided when you create your Gucci profile or deemed obtain when you otherwise choose to enter into a contract or voluntarily share your information with us, Or your consent to cookies, when we use cookies or other online advertising technologies |
A. 본사는 어떤 개인 정보를 수집합니까
범주 | 소스 | 처리의 목적 |
여기에는실명, 가명, 우편 주소, 고유한 개인 식별자, 온라인 식별자 IP 주소, 이메일 주소, 계정 이름, 주민등록번호(또는 사회 보장 번호), 운전 면허 번호, 여권번호와 같은 식별자, 또는 귀하의 차량 정보를 포함한 그 외 유사한 식별자가포함됩니다. | 본사는 이 범주의 정보를 직접만나는방식과전화, 이메일, 채팅 또는 문자 메시지를 통해귀하로부터 직접 수집하거나 본사 웹사이트, 애플리케이션 또는 영업 사원과 귀하와의 상호 작용으로 수집할 수 있습니다. 본사는 또한 "본사의 제3자 업체에는 어떤 업체들이 있나요?" 섹션에 명시된 제3자 업체로부터 이 범주의 정보를 수집할 수 있습니다. | 이 개인 정보세트를이용하여 본사는 귀하를 식별하고, 귀하의 Gucci 프로필을 관리하고, 귀하에게 고객 서비스 및 지원을 제공하고, 일부 경우에는 귀하에게 관련 정보 및 맞춤화된 마케팅 콘텐츠를 보내는 것을 포함하여 귀하에게 연락할수있습니다. 또한, 본사 제품 중 일부에는 태그(RFIP 또는 NFC 등) 및/또는 귀하의 개인 정보와 관련되어 있을 수 있는 인쇄된 코드가부착되어있을 수 있는데, 이는 보안 사고를 탐지하고, 악의적이거나 허위적이거나 사기 또는 불법적인 행위로부터 보호하기 위해서입니다. |
여기에는다음정보를 포함하되 이에 국한되지 않는 특정 개인을 식별하거나, 관련짓거나, 묘사하거나연관될 수 있는 정보가포함됩니다.귀하의 이름, 서명, 주민등록번호(또는 사회 보장 번호), 신체적 특징 또는 묘사, 주소, 전화 번호, 여권 번호, 운전 면허증 또는 주민등록증 번호, 보험 증권 번호, 학력, 근무, 근무 경력, 은행 계좌 번호, 신용 카드 번호, 직불 카드 번호, 또는 그 외 금융 정보, 의료 정보, 또는 건강 보험 정보 | 본사는 이 범주의 정보를 직접만나는방식과전화, 이메일, 채팅 또는 문자 메시지를 통해귀하로부터 직접 수집하거나 본사 웹사이트, 애플리케이션 또는 영업 사원과 귀하와의 상호 작용으로수집할 수 있습니다. 본사는 또한 "본사의 제3자 업체에는 어떤 업체들이 있나요?" 섹션에 명시된 제3자 업체로부터 이 범주의 정보를 수집할 수 있습니다. | 이 개인 정보세트를이용하여 본사는 귀하를 식별하고, 귀하의 Gucci 프로필을 관리하고, 귀하에게 고객 서비스 및 지원을 제공하고, 일부 경우에는 귀하에게 관련 정보 및 맞춤화된 마케팅 콘텐츠를 보내는 것을 포함하여 귀하에게 연락할수있습니다. |
여기에는사유 재산, 구매했거나 획득했거나 고려한 상품 또는 서비스, 그 외 구매 또는 소비 이력 또는 성향에 대한 기록을 포함하는 상업적 정보가포함됩니다. | 본사는 이 범주의 정보를 직접만나는방식과전화, 이메일, 채팅 또는 문자 메시지를 통해귀하로부터 직접 수집하거나 본사 웹사이트, 애플리케이션 또는 영업 사원과 귀하와의 상호 작용으로수집할 수 있습니다. 본사는 또한 "본사의 제3자 업체에는 어떤 업체들이 있나요?" 섹션에 명시된 제3자 업체로부터 이 범주의 정보를 수집할 수 있습니다. | 이 개인 정보세트를이용하여 본사는 귀하에게 귀하가 요청한 상품 및 서비스를 제공하고, 귀하의 Gucci 프로필을 관리하고, 귀하에게 적절한 고객 서비스 및 지원을 제공하고, 귀하와의 소통을 보호하고 본사의 사업을 관리하고보다 잘 이해할수있습니다. |
여기에는다음정보를 포함하되 이에 국한되지 않는 인터넷 또는 그 외 전자 네트워크 활동 정보가포함됩니다.인터넷 사용 기록, 검색 기록 및 소비자와 인터넷 웹사이트, 앱 또는 광고와의 상호작용과 관련한 정보 | 본사는 쿠키를 사용하여 이 범주의 정보를 수집할 수 있습니다. | 이 개인 정보세트를이용하여 본사는 귀하를 보다 잘 이해함으로써 귀하에게 항상 최적의 서비스를 제공할수있습니다. 본사는 이개인정보세트를이용하여귀하의 Gucci 프로필을 관리하고, 귀하에게 적절한 고객 서비스 및 지원을 제공하고, 또한 특정 상황에서 귀하에게 관련 정보, 업데이트 및 맞춤화된 마케팅 콘텐츠를 보내는 것등을 포함하여 귀하에게 연락할수있습니다. |
여기에는지리적 위치데이터가포함됩니다. | 본사는 이 범주의 정보를 직접만나는방식과전화, 이메일, 채팅 또는 문자 메시지를 통해귀하로부터 직접 수집하거나 본사 웹사이트, 애플리케이션 또는 영업 사원과 귀하와의 상호 작용으로 수집할 수 있습니다. 본사는 또한 "본사의 제3자 업체에는 어떤 업체들이 있나요?" 섹션에 명시된 제3자 업체로부터 이 범주의 정보를 수집할 수 있습니다. 본사는 쿠키를 사용하여 이 정보를 수집할 수도 있습니다. | 이 개인 정보세트를이용하여 본사는귀하가본사에 기대하는 서비스를 보다 높은수준에서제공할수있습니다. 이는 귀하와본사와의 소통과 관련된 개인 정보를 포함할 수 있으며, 이를이용하여본사는 귀하의 Gucci 프로필을 관리하고, 귀하에게 적절한 고객 서비스 및 맞춤화된 마케팅 콘텐츠를 제공하고, 의사소통을 수행하고 본사의 사업을 안전하게 수행할수있으며, 본사의 사업을 평가하고 보다 잘 이해하고, 본사의 웹사이트 및 다른 소통 방식을 최적화하고 관리할수있습니다. |
여기에는음성, 전자, 시각적, 열, 후각적, 또는 그와 유사한 정보가포함됩니다. | 본사는 이 범주의 정보를 직접만나는방식과전화, 이메일, 채팅 또는 문자 메시지를 통해귀하로부터 직접 수집하거나 본사 웹사이트, 애플리케이션 또는 영업 사원과 귀하와의 상호 작용으로수집할 수 있습니다. 본사는 또한 "본사의 제3자 업체에는 어떤 업체들이 있나요?" 섹션에 명시된 제3자 업체로부터 이 범주의 정보를 수집할 수 있습니다. |
이 데이터(고객 서비스 전화의 녹음, 태그(RFID 또는 NFC 등) 및/또는 귀하의 개인 정보와 관련되어 있을 수 있는 인쇄된 코드)는 귀하의 질문에 답변하고, 보안 사고를 탐지하고, 악의적이거나 허위적이거나 사기 또는 불법적인 행위로부터 보호하기 위해 처리됩니다. |
여기에는소비자의 선호도, 특성, 심리적 경향, 선호도, 경향, 행동, 태도, 지능, 능력 및 적성을 반영하는 소비자에 대한 프로필을 만들기 위해 이 하위 항목에서 식별된 모든 정보에서 도출된 추론("사실, 증거 또는 기타 정보 또는 데이터 소스로부터 얻은정보, 데이터, 가정 또는 결론의 도출"로 정의됨)이포함됩니다. | 본사는 이 범주의 정보를 직접만나는방식과전화, 이메일, 채팅 또는 문자 메시지를 통해귀하로부터 직접 수집하거나 본사 웹사이트, 애플리케이션 또는 영업 사원과귀하와의 상호 작용으로 수집할 수 있습니다. 본사는 또한 "본사의 제3자 업체에는 어떤 업체들이 있나요?" 섹션에 명시된 제3자 업체로부터 이 범주의 정보를 수집할 수 있습니다. 본사는 쿠키를 사용하여 이 정보를 수집할 수도 있습니다. | 이 개인 정보세트를이용하여 본사는 귀하를 보다 잘 이해함으로써 귀하에게 항상 최적의 서비스를 제공할수있습니다. 본사는 이를 이용하여귀하의 Gucci 프로필을 관리하고, 귀하에게 적절한 고객 서비스 및 지원을 제공하고, 또한 특정 상황에서 귀하에게 관련 정보, 업데이트 및 맞춤화된 마케팅 콘텐츠를 보내는 것을 포함하여 귀하에게 연락할수있습니다. |
위의 정보 범주 외에도 본사는다음과 같은 범주의 민감한 개인 정보도 수집합니다.
범주 | 소스 | 처리의 목적 |
여기에는주민등록번호, 운전 면허 번호 또는 기타 주 ID 번호 및 여권 정보가포함됩니다. | 본사는 이 범주의 정보를 직접만나는방식과전화, 이메일, 채팅 또는 문자 메시지를 통해귀하로부터 직접 수집하거나 본사 웹사이트, 애플리케이션 또는 영업 사원과 귀하와의 상호 작용으로 수집할 수 있습니다. 본사는 또한 "본사의 제3자 업체에는 어떤 업체들이 있나요?" 섹션에 명시된 제3자 업체로부터 이 범주의 정보를 수집할 수 있습니다. | 이 개인 정보세트를이용하여 본사는 귀하를 식별하고, 귀하의 Gucci 프로필을 관리하고, 귀하에게 고객 서비스 및 지원을 제공하고, 일부 경우에는 귀하에게 관련 정보 및 맞춤화된마케팅 콘텐츠를 보내는 것을 포함하여 귀하에게 연락할수있습니다. 또한, 본사제품중일부에는태그(RFIP 또는 NFC 등) 및/또는귀하의개인정보와관련되어있을수있는인쇄된코드가부착되어있을수있는데, 이는보안사고를탐지하고, 악의적이거나허위적이거나사기또는불법적인행위로부터보호하기위해서입니다. |
여기에는이미알려진 아동의 개인 데이터가포함됩니다. | 본사는 이 범주의 정보를 직접만나는방식과전화, 이메일, 채팅 또는 문자 메시지를 통해귀하로부터 직접 수집하거나 본사 웹사이트, 애플리케이션 또는 영업 사원과 귀하와의 상호 작용으로 수집할 수 있습니다. 본사는 또한 "본사의 제3자 업체에는 어떤 업체들이 있나요?" 섹션에 명시된 제3자 업체로부터 이 범주의 정보를 수집할 수 있습니다. 본사는 쿠키를 사용하여 이 정보를 수집할 수도 있습니다. | 이 개인 정보세트를이용하여 본사는 귀하를 식별하고, 귀하의 Gucci 프로필을 관리하고, 귀하에게 고객 서비스 및 지원을 제공하고, 일부 경우에는 귀하에게 관련 정보 및 맞춤화된 마케팅 콘텐츠를 보내는 것을 포함하여 귀하에게 연락할수있습니다. 또한, 본사 제품 중 일부에는 태그(RFIP 또는 NFC 등) 및/또는 귀하의 개인 정보와 관련되어 있을 수 있는 인쇄된 코드가부착되어 있을 수 있는데, 이는 보안 사고를 탐지하고, 악의적이거나 허위적이거나 사기 또는 불법적인 행위로부터 보호하기 위해서입니다.
|
B. 본사는 귀하의 개인 정보를 “판매”하거나 “공유”하나요?
C. 귀하의개인정보에대해귀하는어떠한권리를가지나요?
특정 조건과 제한에따라 귀하는 귀하에 대한 개인 정보에 대해 다음과 같은 권리를 가질 수 있습니다.
A. 접근할 권리/알 권리– 귀하는 본사가 귀하에 대해 앞선 12개월 안에 수집한 개인 정보 및 그 정보가 수집된 소스의 범주, 정보 수집의 목적, 본사가 정보를 공유한 제3자의 범주, 그리고 제3자와 업무를 목적으로 공유된 개인 정보의 범주를 귀하에게 공개하는 것을 요청할 수 있습니다. 귀하에게 이러한 정보를 제공하기 전에, 본사는 귀하의 신원을 확인할 수 있어야 합니다.
B. 데이터 이동권– 어떤 경우에, 귀하는 휴대할수있으며 손쉽게 사용할 수 있는 형식으로 귀하에 대한 정보를 받을 권리가 있습니다.
C. 개인 정보를 삭제할 권리– 특정 조건에 따라, 귀하는 본사에 귀하에 대한 개인 정보를 삭제할 것을 요청할 수 있습니다. 해당 정보가 법적 의무를 충족시키기 위해 필수적인 경우와, 법적 권리를 행사하거나 변호하는데필요한 경우, 또는 본사가 법에 따라 해당 정보를 보유해야하거나보유하도록허가 받은 경우에는 귀하에 대한 개인 정보를 삭제할 수 없습니다.
D.수정할 권리– 귀하는 또한 귀하와 관련된 정확하지 않은 모든 정보에 대한 정정과 귀하의 개인 정보의 삭제를 요청할 수 있습니다.
E. 개인 정보의 판매 또는 공유를 거부할 권리–귀하는 해당 법률에 정의된 대로 개인 정보 "공유"를 구성하는 정보 공유를 거부할 권리가 있습니다.
귀하가거주하고 있는 주에 따라, 소비자를 식별하는 데 필요한 정보가 별도로 보관되고 정보에 대한 접근을 차단하는 관리가 적용되는 경우 가명 데이터에는 이러한 권리가 적용되지 않을 수 있습니다. 가명 데이터란 추가 정보를 별도로 보관하고 개인 데이터가 특정 개인에 연관되지 않도록 하는 조치를 취하는 경우 해당 추가 정보를 사용하지 않고서는 더 이상 특정 개인에게 연관될 수 없는 개인 데이터를의미합니다.
F. 데이터 백업 또는 보관 목적으로만 보관되는 데이터는 활성 시스템으로 복원되거나 판매, 공개 또는 상업적 목적으로 다음단계로 액세스하거나 사용될 때까지 이러한 권리에서 기본적으로 제외됩니다.
귀하의 요청서에 귀하가 해당 주 거주자라는 사실을 증명하고 귀하의 답변에 현주소를 제공해 주시기를 바랍니다. 귀하는 이 정보를privacy@gucci.com 으로본사에연락하여서면으로요청하거나 여기 제공되는 양식을 작성하거나 수신자 부담 전화 +1.877.482.2430으로 전화하여 이 정보를 서면으로 요청할 수 있습니다.
에서제공되는양식을 완료함으로써, 또는본사의수신자 부담 번호+1.877.482.2430로 전화함으로써 요청할 수도 있습니다.
“추가 정보: 해당하는 법에 허용된 한도까지, 본사는 귀하의 요청을 따르기 위해 합리적인 수수료를 부과할 수 있습니다.” 이 성명은 요청이 있을 경우 다른 포맷으로도 구할 수 있습니다. 이 성명을 다른 포맷으로 요청하기 위해서는 privacy@gucci.com 이나 +1.877.482.2430로 연락주시기 바랍니다..