Dakota Johnson, Petra Collins and Hari Nef radiate in Gucci Bloom’s campaign.

Bringing to life the idea of Gucci Bloom, the campaign stars Dakota Johnson, Petra Collins and Hari Nef.

Shot by Glen Luchford, their diverse and contemporary beauty is captured in a day in the city, where the surrounding urbanity turns into an imaginary stroll in an English garden. The trio take tea on a sidewalk flourishing with blooms, walk in an apartment overgrown with verdant plants and swim at dusk in a lake entangled with shimmering flowers and reeds.