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Mapped from curious corners of the world, a lineup of special locations that hold a cultural connection to Gucci, revealing extraordinary beauty and spellbinding stories.
The new project is dedicated to those seeking the unexpected in travel and experiences. Chatsworth, the historic English estate, is unveiled as the first Gucci Place. Fascinated with British culture, from punks to English gardens, creative director Alessandro Michele cites ‘a British attitude’ in his work–and after shooting the Cruise 2017 campaign in  the House and grounds, identified Chatsworth as a natural partner for Gucci. An exclusive selection of products from the Gucci Courrier collection will feature two special patches to celebrate the project. On the Gucci App, travelers can consult a dedicated guide to each Place.
Collaborating with garden and landscape designer Tom Stuart-Smith, Gucci and Chatsworth have been working since 2019 on the transformation of the 15-acre area known as Arcadia that lies at the heart of the Garden at Chatsworth. Arcadia is conceived as a flowering landscape, with planting on an epic scale. There are open, meadow-like glades giving views out into the park, which contrast with more secret and enclosed shady walks with carpets of woodland flowers. The new garden is now open to visitors.   
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Gucci Places: curious and unexpected corners of the world. Gucci Places: Chatsworth
 

Gucci Places: curious and unexpected corners of the world. Gucci Places: Chatsworth
Gucci Places: curious and unexpected corners of the world. Gucci Places: Chatsworth
  • Chatsworth House Chapel, photo by Paul Barker Courtesy of Chatsworth House Trust
Gucci Places: curious and unexpected corners of the world. Gucci Places: Chatsworth
  • State Music Room, photo by Paul Barker courtesy of Chatsworth House Trust
Gucci Places: curious and unexpected corners of the world. Gucci Places: Chatsworth
  • The Sculpture Gallery, photo by Pau Barker courtesy of Chatsworth House Trust
Gucci Places: curious and unexpected corners of the world. Gucci Places: Chatsworth
 

  • Atributed to Bess of Hardwick; Needlework of Elizabeth Chatsworth courtesy of Chatsworth House Trust
Gucci Places: curious and unexpected corners of the world. Gucci Places: Chatsworth
  • Library, photo by Paul Barker courtesy of Chatsworth House Trust
Gucci Places: curious and unexpected corners of the world. Gucci Places: Chatsworth
 

Gucci Places: curious and unexpected corners of the world. Gucci Places: Chatsworth
  • Cascade House, photo Simon Watkinson courtesy of Chatsworth House Trust
Gucci Places: curious and unexpected corners of the world. Gucci Places: Chatsworth
  • The Painted Hall at Chatsworth, photo by Paul Barker
Gucci Places: curious and unexpected corners of the world. Gucci Places: Chatsworth
 

  • Chatsworth House from the Park, photo by Simon Watkinson courtesy of Chatsworth House Trust
Gucci Places: curious and unexpected corners of the world. Gucci Places: Chatsworth
 

Gucci Places: curious and unexpected corners of the world. Gucci Places: Chatsworth
  • A view of Elizabethan Chatsworth by Richard Wilson (1713/4-1782) courtesy of The Devonshire Collection, Chatsworth
Gucci Places: curious and unexpected corners of the world. Gucci Places: Chatsworth
Gucci Places: curious and unexpected corners of the world. Gucci Places: Chatsworth
  • Duchess Louise’s silk and lace bag with gold work embroidery, 1890s, on a George III giltwood chair by François Hervé, late eighteenth century.