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An authentic exploration of love in its most genuine form, the new campaign by Creative Director Sabato De Sarno photographed by Tina Barney presents the intricate bonds between real couples and families—reminding us that intimacy is woven from the smaller details.
Tina Barney, renowned for capturing the theatricality of everyday life, brings her distinctive perspective to the Gucci Together campaign, which continues Sabato De Sarno’s vision of highlighting personal narratives and the profound connections that shape them. The imagery, which feels both deeply intimate and emotionally resonant, portrays the protagonists in shared moments revealing the love languages that exist uniquely between them. Barney lends a contemporary touch to her timeless approach through videos where the voices of the cast thread through the visuals.

The featured gifting selection from the House’s latest collections is defined by a palette of signature, pastel, and neutral hues as well as emblematic elements. Gucci Horsebit 1955 Soft handbags tinged with Rosso Ancora are presented alongside pieces from the GG Emblem collection in new colorways and the Gucci Savoy travel collection. The curation is complemented by shoes with the Horsebit or Web stripe, silk Flora scarves, Link to Love jewelry, eyewear, and Gucci Flora fragrances. 

Creative Director: Sabato De Sarno 
Artistic Director: Riccardo Zanola 
Photographer and Director: Tina Barney 
Stylist: Francesca Burns
Casting Director: Piergiorgio Del Moro
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For Valentine’s Day, a special campaign envisioned by Creative Director Sabato De Sarno and photographed by Tina Barney presents an authentic exploration of love in its most genuine form. Gucci Together for Valentine’s Day
 

  • MARIACARLA BOSCONO & CLAUDIO STECCHI
For Valentine’s Day, a special campaign envisioned by Creative Director Sabato De Sarno and photographed by Tina Barney presents an authentic exploration of love in its most genuine form. Gucci Together for Valentine’s Day
  • RAE BOXER, ETIENNE DEROEUX & LULA
For Valentine’s Day, a special campaign envisioned by Creative Director Sabato De Sarno and photographed by Tina Barney presents an authentic exploration of love in its most genuine form. Gucci Together for Valentine’s Day
  • KRISTEN COFFEY & SHARON OSTERBIND
For Valentine’s Day, a special campaign envisioned by Creative Director Sabato De Sarno and photographed by Tina Barney presents an authentic exploration of love in its most genuine form. Gucci Together for Valentine’s Day
  • DUYEN NGUYEN & MARC NGUYEN
For Valentine’s Day, a special campaign envisioned by Creative Director Sabato De Sarno and photographed by Tina Barney presents an authentic exploration of love in its most genuine form. Gucci Together for Valentine’s Day
  • HONG LIN & SENYAO CHEN
For Valentine’s Day, a special campaign envisioned by Creative Director Sabato De Sarno and photographed by Tina Barney presents an authentic exploration of love in its most genuine form. Gucci Together for Valentine’s Day
  • GEORGE BARNETT & PIXIE GELDOF
For Valentine’s Day, a special campaign envisioned by Creative Director Sabato De Sarno and photographed by Tina Barney presents an authentic exploration of love in its most genuine form. Gucci Together for Valentine’s Day
 

  • CARLOS NAZARIO & JOE MORRIS

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