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Yara Shahidi and her mother Keri, Camille Bidault-Waddington and her son Albert, and Kim Gordon and her daughter Coco star in the new campaign by photographer Tina Barney.
For Mother’s Day, moments of closeness are captured in intimate home settings through candid conversations, recollections, and the natural rhythm of time spent together. The videos and imagery evoke the warmth woven into small yet meaningful acts, revealing the beauty of relationships that evolve, endure, and span lifetimes. 

Accompanying these poignant vignettes is a curated selection of gifts from the House’s latest collections including GG Marmont accessories, Horsebit ballerinas, and Ophidia bags, complemented by Gucci Interlocking fine jewelry, and silk scarves. Thoughtfully chosen, each piece represents a symbol of appreciation, a gesture of love, and a celebration of the connections we cherish.

Artistic Director: Riccardo Zanola
Photographer and Director: Tina Barney
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The new Gucci Together campaign portrays shared stories and enduring connections, captured by Tina Barney for Mother’s Day.Gucci Together <br> for Mother’s Day
 

The new Gucci Together campaign portrays shared stories and enduring connections, captured by Tina Barney for Mother’s Day.Gucci Together <br> for Mother’s Day
The new Gucci Together campaign portrays shared stories and enduring connections, captured by Tina Barney for Mother’s Day.Gucci Together <br> for Mother’s Day
The new Gucci Together campaign portrays shared stories and enduring connections, captured by Tina Barney for Mother’s Day.Gucci Together <br> for Mother’s Day
The new Gucci Together campaign portrays shared stories and enduring connections, captured by Tina Barney for Mother’s Day.Gucci Together <br> for Mother’s Day

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