From Hollywood Boulevard to the city that never sleeps, the Gucci Blondie puts one of the House’s archival logos back into motion.
The Gucci Blondie first debuted along the star-studded Hollywood Boulevard in Los Angeles during Gucci Love Parade – a procession of “enchanted and deeply free beings that go across a land where neither past nor future reside,” as Creative Director Alessandro Michele put it in his notes on the show. The House’s latest line, which comprises handbags, shoes, and belts, hails from this land, melding eras and bridging them, combining a retro aesthetic with a contemporary character. Under this impetus, the campaign brings the Gucci Blondie selection to Los Angeles’s coastal counterpart—New York City.
Envisioned by Alessandro Michele and photographed by Angelo Pennetta, the image series is a love letter to New York, as city-goers visit historic landmarks. Captured in and around the location’s most celebrated landmarks, reportage-style shots evocative of an analog age show heritage in movement, reflecting the dynamism of the Gucci Blondie persona as well as the House’s approach to time.
A defining detail of the Gucci Blondie is a refined and rounded rendition of the House’s signature Interlocking G motif, originally created in 1971. The founder’s monogram takes pride of place on the collection’s distinctive shape, progressing Alessandro Michele’s vision for Gucci as he picks up threads of storylines nestled within the House’s archives, waiting patiently to be found again.
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