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Men’s Collection The Men's Edit

In Character with Jungjae Lee

The House’s Global Brand Ambassador stars in a series of images and a video in which he shifts between two different worlds, going in and out of character and showcasing the versatility of menswear styles from the Gucci Love Parade collection.





Within a film and a series of photographs directed by Woogie Kim and captured by Janghyuan Hong, the House’s Global Brand Ambassador Jungjae Lee reveals the dual sides of his persona through the creative codes of the Gucci Love Parade collection envisioned by Alessandro Michele.