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A Culture of Purpose

GUCCI EQUILIBRIUM

Unifying the principles we uphold and the actions we pursue to treat our world and each other better, for our collective future.

PEOPLE
We champion inclusivity, diversity and equality, so that everyone in our global community can be their authentic, unique and diverse selves.
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PLANET
We are reducing our impacts and creating sustainable supply chains to help protect and restore nature for the future.
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Discover our ongoing commitment to reinforce our culture of purpose, demonstrating our values through innovative pathways towards social and environmental sustainability.

Vibrant Cosmetics
Gucci Off The Grid
Supporting our vision for circular production, the first of Gucci Circular Lines uses recycled, organic, bio-based and sustainably sourced materials.
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Gucci Surf
A new arcade-style video game featuring professional surfer Leonardo Fioravanti in a surfing adventure with a message of respect for our environment.
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Precious Metals
We purchase ethical gold from verified responsible sources with Responsible Jewellery Council Chain of Custody certification, and use recycled palladium.
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Recycled Plastics
All of our products are PVC free and we use recycled and bio-plastics, supporting the circular economy and minimizing our environmental footprint.
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Gucci Changemakers Volunteering
The program empowers employees worldwide to make a positive impact on local communities. Join the community!
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Scholars 2020
A five year fund created to ensure a new era of diverse and exceptional young people will gain opportunities and experiences across the fashion industry.
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Vibrant Cosmetics
Artlab
Gucci Artlab is the company’s futuristic centre of industrial craftsmanship and experimentation laboratory for leather goods and shoes.
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Vibrant Cosmetics
Gen Z
A partnership with Irregular Report to explore different topics and macro trends through the lens of Gen Z.
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