An ode to innocence, when as children we revelled in nature and life is the idea behind the new Gucci Pre-Fall 2020 campaign.

In a child’s world, any pet—a skunk, a frog or an owl,
can be a best friend.

This is the premise for the new Gucci Pre-Fall 2020 campaign shot by Alasdair McLellan with creative direction by Alessandro Michele. Animals and a childlike imagination are recurring motifs of Alessandro Michele’s collections. These themes are conveyed in a series of portraiture vignettes depicting the beauty and the personalities of a group of men, women and their beloved animals. Deers, fawns, owls, blue birds, skunks, squirrels, frogs, hedgehogs, ducks and rabbits are featured across the images: spirit animals dialoguing with the subjects in ways that recall classic allegories and cartoons. With its call to nature, the campaign is ultimately an invitation to enjoy the simple things in life. Sometimes, it just takes very little, or a burst of imagination, to find some balance.

Music: “Some Velvet Morning” Nancy Sinatra & Lee Hazlewood
Lyrics and Music: Lee Hazlewood
Publisher: Lee Hazlewood Music Corp.
Publisher for Italy: Universal Music Publishing Ricordi Srl