Inspired by real places, Ignasi Monreal creates fantastical new worlds for the 2017 Gift Catalogue.

Existing places are inhabited by myth and magical creatures through the eyes of Ignasi Monreal for the 2017 Gift Catalogue.

Using the backdrop of familiar places, the Spanish artist conjures up dreamlike new worlds where Gucci accessories and ready-to-wear are depicted on unexpected characters.

Florence’s panorama features a UFO flying above the cupola of the Santa Maria del Fiore. Originally a plane factory called Caproni, Ignasi reworks the Gucci Hub space in Milan with the Trojan Horse positioned between offices and Pegasus in the parking lot.

Inspired by real places, Ignasi Monreal creates fantastical new worlds for the 2017 Gift Catalogue. Skies to Earth

Inspirándose en lugares reales, Ignasi Monreal crea nuevos mundos fantásticos para el catálogo Gift 2017. De los cielos a la Tierra

"Cuando visité la sede Gucci Hub de Milán por primera vez, pasé cierto tiempo paseando, esperando que comenzaran las reuniones y empecé a darme cuenta de los espacios. Este es Pegaso, aparcado aparcado como si de un coche se tratara. Ideal para desplazarse por Milán." Ignasi Monreal Artist