The House partners with ZEPETO, the app and social media to personalize avatars and create virtual worlds.
ZEPETO allows users to turn selfies into 3-D animated avatars, which can then ‘meet’ other user’s characters on the ‘ZEPETO
World’— virtual world for users to create and engage with others. As part of Gucci’s collaboration, users will be able to dress their avatar in pieces from the House collections through in-app purchases. The world of ZEPETO
x Gucci also includes a Gucci Villa to explore.