A holiday party set in the 90s where the workplace becomes an impromptu mix of dance floor, nightclub and bar is the theme of the new Gucci Gift campaign.
Channeling the retro vibe of office parties from decades past, the new campaign conceived by creative director Alessandro Michele, shot by photographer Mark Peckmezian and directed by Akinola Davies Jr, portrays a cast of characters impatiently waiting to the end of the working day, aimlessly tapping on their keyboards and clock-watching.
The festive collection is the key to access this party of the year, bringing comfort and sparkle into a corporate setting. The holiday lineup includes ready-to-wear and accessories in a woolly jacquard houndstooth fabric or shiny sequins sparkling in a rainbow of colours.
Celebrating the campaign, new Gucci Arcade game Conga Master is inspired by the campaign and it’s available on the Gucci App
Music: ‘Only You’ Yazoo
(P) 1982 Mute Records Ltd., a BMG Company
Courtesy of Warner Music Italy Srl e di BMG Rights Management (Italy) srl
© 1982 SM Publishing (Italy) Srl o/b/o Musical Moments LTD
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