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In the first act of ‘The Awakening,’ a new series of films created in collaboration with Vogue to celebrate the Gucci Bloom fragrances, Florence Welch blooms into her truest self.
In the film, the signer songwriter describes the realizations that have shaped her creative processes and her personality. Surrounded by the blossoms that make up the notes of Gucci Bloom—Tuberose, Jasmine Buds and Rangoon Creeper—Florence Welch examines the empowerment behind taking her time and appreciating her solitude. In doing so, she reveals the true heart of the enchanting Gucci Bloom universe and the significance of the new Gucci Bloom Eau de Toilette fragrance itself.
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In a new series of films created with Vogue, the charismatic women of the Gucci Bloom family explore empowerment from within themselves.The Awakening: Florence Welch
 

In a new series of films created with Vogue, the charismatic women of the Gucci Bloom family explore empowerment from within themselves.The Awakening: Florence Welch
In a new series of films created with Vogue, the charismatic women of the Gucci Bloom family explore empowerment from within themselves.The Awakening: Florence Welch
In a new series of films created with Vogue, the charismatic women of the Gucci Bloom family explore empowerment from within themselves.The Awakening: Florence Welch
In a new series of films created with Vogue, the charismatic women of the Gucci Bloom family explore empowerment from within themselves.The Awakening: Florence Welch
In a new series of films created with Vogue, the charismatic women of the Gucci Bloom family explore empowerment from within themselves.The Awakening: Florence Welch
In a new series of films created with Vogue, the charismatic women of the Gucci Bloom family explore empowerment from within themselves.The Awakening: Florence Welch
In a new series of films created with Vogue, the charismatic women of the Gucci Bloom family explore empowerment from within themselves.The Awakening: Florence Welch
 

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