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Inspired by photography depicting action-focused shots of glamorous personas as they go about their days, bright images portray the new Gucci Diana bag in diverse scenarios captured outside The Savoy Hotel in London—where founder Guccio Gucci worked as a liftboy in his youth.
A bamboo handle tote first presented by the House in 1991, the Gucci Diana is reimagined with removable, neon leather belts—a nod to the functional bands that once came with the original bag to maintain the shape of the handles.
Alessandro Michele explores the concept of embodiment in the new line, which is designed to evoke an aesthetic, but also an attitude. At the edge of inspiration, he takes a step beyond in a contemplation on the vast and impactful influence that a person, or perhaps, a persona, has had across generations and cultures.
The Gucci Diana is reflective of a certain era—even its silhouette echoes a moment in which practicality took its rightful place in the wardrobe—but the line maintains its timeless appeal. It represents the notion of style in constant evolution, fitting perfectly into the conventions of sophistication one day and undergoing reinvention the next, speaking to the House’s message of fluidity, freedom, and embracing fashion as a powerful medium of self-expression.
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A special campaign presents present the House’s new bag: the Gucci Diana.Spotted: The Gucci Diana
 

A special campaign presents present the House’s new bag: the Gucci Diana.Spotted: The Gucci Diana
A special campaign presents present the House’s new bag: the Gucci Diana.Spotted: The Gucci Diana
A special campaign presents present the House’s new bag: the Gucci Diana.Spotted: The Gucci Diana
 

A special campaign presents present the House’s new bag: the Gucci Diana.Spotted: The Gucci Diana
A special campaign presents present the House’s new bag: the Gucci Diana.Spotted: The Gucci Diana
A special campaign presents present the House’s new bag: the Gucci Diana.Spotted: The Gucci Diana
 

A special campaign presents present the House’s new bag: the Gucci Diana.Spotted: The Gucci Diana
A special campaign presents present the House’s new bag: the Gucci Diana.Spotted: The Gucci Diana
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