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Shot on location in New York, the verdant campaign set was abundant with many flowers and plants, styled to create an imaginary garden and the memory of a stroll inside of it.
Scatti backstage della campagna Gucci Bloom. Behind-the-Scenes
 

Scatti backstage della campagna Gucci Bloom. Behind-the-Scenes
 

Scatti backstage della campagna Gucci Bloom. Behind-the-Scenes

“La campagna nasce dal concetto di urbanità e di un profumo capace di trasportare l'immaginazione in un luogo fantastico. È l'idea surreale, attraverso la fragranza, di indossare un giardino”. Alessandro Michele Direttore Creativo Gucci

Scatti backstage della campagna Gucci Bloom. Behind-the-Scenes
 

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