Gucci Storia at Palazzo Gucci
In Florence, a city of museums, Palazzo Gucci reopens in its historic home with a renewed perspective. Remaining anchored to its origins, Gucci Storia reinterprets the shared destiny of the House and its birthplace in continuous dialogue with the present.
Gucci Storia at Palazzo Gucci
At the core lies the idea of a museum of museums, a sequence of spaces in which distinctive worlds converge: a portrait gallery conjures notions of lineage and identity; a gallery of tapestries highlights a Florentine craft with deep ties to the House; a cabinet of curiosities displays artifacts from its archives; while the savoir-faire and innovation of the House unfold across 2 rooms, alongside cinematic spaces and interactive oracular installations. Each environment is defined by a distinctive atmosphere and rhythm, guiding visitors through a sequence of spatial and narrative shifts that embody the House’s many identities 3-dimensionally.
Opening Hours
Every day from 10 a.m. to 7 p.m. Last entry at 6:30 p.m.
Address
Piazza della Signoria 10 Florence, Italy T: +39 055 7592 7010
The Boutique and Bookstore
Discover the latest collections and lifestyle pieces housed within Palazzo Gucci and presented alongside an exclusive curation of books and magazines.
Opening Hours
Every day from 10 a.m. to 7 p.m.
Address
Piazza della Signoria 10 Florence, Italy T: +39 055 7592 7010
