On a new website and Instagram profile, Gucci Equilibrium is the story of the House’s commitment to generate positive change for people and our planet.
Powered by creativity and collaboration, we are reducing our environmental impact and protecting nature, while also prioritizing inclusivity and respect, so that everyone in our global Gucci community is free to express their authentic, diverse selves. As we approach our 100th anniversary, we are moving forward into the coming decades with an ongoing commitment to reinforce our culture of purpose, demonstrating our values through innovative pathways towards social and environmental sustainability. Gucci Equilibrium unifies the principles we uphold and the actions we pursue to treat our world and each other better, for our collective future.
The new logo for Gucci Equilibrium was designed by artist @mp5art
and represents the inequalities between humans and our natural world.