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- World of Gucci
Stories
Stories
inspirations & codes
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Stories
Inspirations & Codes
Inspirations & Codes
Inspirations & Codes
Inspirations & Codes
Inspirations & Codes
Inspirations & Codes
Inspirations & Codes
Inspirations & Codes
Inspirations & Codes
Inspirations & Codes
Inspirations & Codes
Inspirations & Codes
Inspirations & Codes
Inspirations & Codes
Inspirations & Codes
Inspirations & Codes
Inspirations & Codes
A contemporary tribute to the House’s heritage in silk, the 90 x 90 project invites nine visionary artists to reimagine Gucci's silk scarves through five enduring themes.
Gucci Bamboo: Decoding an Icon — a new exhibition celebrating the legacy of the Gucci Bamboo 1947 bag.
A new video explores the history and enduring craftsmanship that makes the Gucci Jackie 1961 one of the House’s most cherished handbags.
A journey through craft and heritage—unveiling the refined artistry behind the Gucci Horsebit 1955 in a new video.
Watch as the journey of craftsmanship behind the Gucci Horsebit 1953 loafer unfolds in a new video.
A special video showcases the artistry behind the Gucci Bamboo 1947, an icon brought to life by the House’s artisans.
The Gucci cub3d sneaker connects with the liberating power of dance and its ability to free the spirit in the House’s new project.
The new store windows concept, Endless Narratives, intertwines objects and ideas, creating infinite stories through a mirrored library.
Unveiling the Pre-Fall 2025 collection by Creative Director Sabato De Sarno.
Capturing behind-the-scenes moments from the Gucci Gift campaign with featured friends and family.
The House celebrates the festive season with Gucci Winter Dream, an artistic installation and special art walls in the city’s renowned Design District.
The Gucci Gift four-chapter campaign unfolds in a special video that portrays the simple beauty of genuine connection that resonates long after festivities fade.
The third chapter of Gucci Gift centers around families including Ms. Tina and Solange Knowles in a cozy home-like setting.
Global Brand Ambassador Jannik Sinner wins the Nitto ATP Finals in Turin.
Gucci Prospettive 4: Ancora London explores the House’s connection with the city that first inspired founder Guccio Gucci more than a century ago.
Global Brand Ambassador Jannik Sinner and Kendall Jenner star in the second chapter of the Gucci Gift campaign.
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