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Privacy & Cookies

1. WHAT IS COVERED BY THIS PRIVACY POLICY AND DO OTHER POLICIES APPLY TO YOU?

This privacy policy covers situations where we, Gucci, access, collect, store process, use, disclose or transfer your personal information in paper or electronic form. It also covers situations where approved partners or other members of Kering use your personal information on our behalf. 
In some cases, other policies apply to you. It may be the case when you use certain products or services, and in this event: 
- You will be notified of these other policies while using the products or services they apply to.
- Such policies will supersede this privacy policy unless they expressly refer to it.
This privacy policy does not cover products or services you might use as provided by other companies acting on their own account.
 
Our privacy policy does not extend to services provided by other companies acting on their own account, such as franchisees and licensees or when you share information through social media (WeChat, WhatsApp, Baidu, Kakao Talk, Facebook, Twitter, Instagram, etc.), or other online platforms owned and managed by other companies (Rakuten Advertising). These other companies have their own privacy policies in place, so remember that the way they use any personal information you give them will be subject to their rules and not ours.
 
Want to know more? You may be interested in the following sections of our Privacy Policy:
Who collects & uses your personal information?
With whom do we share your personal information?
What are your rights regarding your personal information?
 

2. WHAT SPECIFIC TERMS APPLY TO YOU DEPENDING ON YOUR COUNTRY OF RESIDENCE?

The protection of your personal information is an essential part of our activities. In order to provide you with a personalized experience, we will apply the data protection laws of your country of residence. This approach would also be consistent with consumer laws of the country of your habitual residence, and would hence allow us to better meet your expectations regarding the protection of your personal information.

If you are a resident of any of the following countries/regions, please make sure that you refer to the Annex containing specific information for your jurisdiction:

-        If you are an Australian resident, please refer to Appendix 1 - Specific information for Australian residents about the use of your personal information to obtain information about the reasons for which we may process your personal information;

-        If you are a resident of Qatar, Vietnam, China, Kuwait, Saudi Arabia, Mexico, Chile, South Korea or Azerbaijan, please refer to Appendix 2 - Specific information for residents of Qatar, Vietnam, China, Kuwait, Saudi Arabia, Mexico, Chile,South Korea or Azerbaijan about the use of your personal information to obtain information about the reasons for which we may process your personal information and the legal bases we may use;

-        If you are a resident of the United States or Guam, please refer to Appendix 3 - Specific information on text and instant messages for residents of the United States or Guam residents to obtain information about how and when we may use your phone number to send you messages;

-        If you are a Californian resident, please refer to Appendix 4 – Specific information for Californian residents or of certain other US states to obtain information about the categories of personal information we may use, the sale of your personal information and your rights over your personal information.

3. WHO COLLECTS & USES YOUR PERSONAL INFORMATION?

We, Guccio Gucci S.p.A, act as the “data controller”, which means that we determine “why” and “how” your personal information is collected and used. We are a Italian corporation, located in Via Tornabuoni 73/R, Firenze, Italy and registered under number 03031300159.
 
To be able to deliver our products and services to you, we need to share your personal information with approved partners or other members of Kering who generally act as our “data processors”. All are bound by an obligation to implement appropriate security measures to protect personal data in their possession, and are bound by a strict confidentiality agreement and specific contractual terms on “how” and “when” they are allowed to use your personal information on our behalf. 
Please be aware that certain approved partners, such as our franchisees and licensees or social media, could also determine “why” and “how” your personal information is used. They have their own privacy and cookies policies, so remember that the personal information you give them will be subject to their rules and not ours.
 
Your local legislation may not refer to the terms “data controller” or “data processor”, but respectively to terms such as “data user”, “owner”, “business”, “responsible party”, etc., and as “data intermediary”, “operator”, etc. In order to understand our role, please note that we, Gucci, are the entity who decides on the methods and purposes of the processing of your personal information by determining “why” and “how” your personal information is collected and used. Our “data processors” are entities who use your personal information on our behalf by receiving instructions from us on “how” and “when” they are allowed to use it. 
 
Want to know more? You may be interested in the following sections of our Privacy Policy:
Why do we collect your personal information?
How do we collect your personal information?
With whom do we share your personal information?
What are your rights regarding your personal information?

 

4. WHY DO WE COLLECT YOUR PERSONAL INFORMATION?

Gucci will collect, record, hold, organize, structure, store, update, adapt, combine, consult, use, transfer and disclose your personal information for the purposes described in this section. Your personal information will not be further used for purposes incompatible or inconsistent with the purposes for which it was collected, unless permitted by the applicable legislation. 

 The processing of your personal information will comply with your privacy legislation and rely on the legal bases set out in this section. The legal bases listed in this section will also apply when we share your data with third parties (as listed in the section With whom do we share your personal information?) for the purposes mentioned below.

If you would like more information on the purposes and legal bases, you can contact us at privacy@gucci.com (or see How can you contact us?).

The processing of your personal information will rely on the legal bases set out below, unless you are a resident of one of the following countries:

-        If you are an Australian resident, please jump to Appendix 1 - Specific information for Australian residents about the use of your personal information.

-        If you are a resident of  Qatar, Vietnam, China, Kuwait, Mexico, Chile, Saudi Arabia, South Korea or Azerbaijan, please jump to Appendix 2 - Specific information for residents of Qatar, Vietnam, China, Kuwait, Mexico, Chile,Saudi Arabia, South Korea or Azerbaijan about the use of your personal information.

 

A. To provide you with the products and services you have purchased or otherwise requested  

We will use your personal information to manage our relationship with you and to perform our obligations under the contract you conclude with us when you purchase or otherwise request products or services from us. This can cover various activities such as internal accounting, processing your payment or delivery.

To provide you with the products and services you have requested, we will access, collect, store, process, use, disclose and transfer your personal information for invoicing, payment management and internal accounting.

Some of the operations mentioned above can be implemented by partners of ours as identified in section “With whom do we share your personal information?” below, in particular the registration, payment and delivery of your order. Your information may be communicated, used or collected directly via the information system of our partner.

Certain specific information may be required to provide you with gift cards, customization services, or when you reserve a product or a service, request the repair of a product, or purchase products or services by phone, or on our website or a marketplace, including our restaurants’ bookings. In such cases, we could access, collect, store and use your personal information for delivery, warehouse and return management, or to register your table’s booking in one of our restaurants.

During your visit to our store, we may need to collect your information in order to allow you to access our premises or when you wish to obtain a particular service: request for tax on products or in connection with our after-sales service, etc.

 

The purposes for which we process your personal information are as follows:
The processing of your personal information is justified on the following legal basis:
Providing you with the products and services you have purchased or otherwise requested either in our stores or online.
This involves any action necessary to perform our obligations under the sale or service contract you conclude with us (processing of your payment, delivery, return management, etc.)
Performance of a contract

 

B. To manage your Gucci profile  

Once you have requested us to create your Gucci profile, via Gucci websites or any other means, including our customer service, your personal information will be linked to this profile, where we will keep all the information we have on you. This could include personal information we obtain directly from you as well as from other sources in accordance with applicable legislation. This could also include information about the purchases made when checking out as a guest or when checking out using a profile. The information in your Gucci profile is crucial to provide you with the Gucci personalized and tailored experience, and in some cases is necessary in order to access to some specific services or to purchase from our website, and thus it needs to be kept up to date for the best experience.

Once you have asked us to create your Gucci profile, we will supplement it with personal information such as your purchases, preferences and contact details. In this context, please be aware that we use personal identification information, such as your email address or phone number, to link an interaction or a purchase with your Gucci profile. This also applies when checking-out as a guest on our website when making a purchase, as mentioned above, or in case you bind your social media open ID account with your Gucci profile (by using dedicated QR Codes for example). In addition, we may use your date of birth to determine that you are old enough to use our services.

In order to keep your personal information accurate, we will take every reasonable step to ensure that personal information we hold is properly updated. Subject to your applicable privacy legislation you may have the right to have your information rectified at any time, and in any event please let us know if any of your information needs updating or correcting, and we will make our best efforts to detect and correct inaccurate personal information (data cleansing) and delete any duplicated dataset. This may require us to correct typographical errors or inconsistent personal information.

 

The purposes for which we process your personal information are as follows:
The processing of your personal information is justified on the following legal basis:
Administering, managing and maintaining your Gucci profile once you have requested us to create it.
This could include data cleansing and deduplication.
Performance of a contract
or our legitimate interest (where applicable)
Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions and thus ensure we retain the most accurate and up-to-date version of your profile (and such legitimate interest is not overridden by your own interests or fundamental rights)

 

C. To provide you with tailored customer service and assistance  

You should have the same unified experience no matter how we communicate. Whether this happens in our stores, on our website, by chat, by phone or by video, and whether you contact us or we contact you, we want to provide you with relevant and tailored customer service.

For this purpose of providing you the Gucci experience, we will collect, store, process, use, disclose and transfer your personal information to be able to identify you. This will allow us to provide you with the tailored assistance you are asking for or to share relevant information with you. In addition, when you contact us, we may retain the personal information you share with us to always provide you with such a customised and personalised experience. This could happen if you are an existing or potential customer. Your personal information will be linked to your Gucci profile, if you have requested us to create one, or to a temporary record.

To provide you with a smooth and enjoyable customer experience, know you better to provide you with tailored answers, and to improve the quality and security of our services, we may rely on your consent, proceed in accordance with our contract with you, or take all reasonable steps to enter into a contract with you, or rely on our legitimate interest to improve our services.

We will use the information we have about you to try to identify you when you contact us (whether by phone, video chat, text message, chat, social media, etc.). When we can identify you, we will be able to access personal information available in your Gucci profile or in your temporary record, to know when you have previously interacted with us and to provide you with the tailored assistance you are asking for. This could include real-time or subsequent monitoring of your interaction with us (for example on our website or in a store) to identify the products you are looking at or what could be your specific need.

To provide you with adequate customer service, you may be asked if you need further assistance when you are on our website or in a store. On our website, if you do not want to be contacted, kindly close the chat navigation window. This service was implemented for you to enjoy the same service as in one of our physical stores.

If we are not able to identify you, we may create a temporary record to allow you to have a unified purchase experience. Indeed, however you interact with us, we will do our best to avoid asking you again for information you have already shared with us.

Your personal information, in particular your Gucci profile if you have created one or the temporary record we may create about you, could enable our sales associates to contact you directly in relation to the products and services you have purchased or otherwise requested, such as when a product becomes available again or when an order you have placed has been received in store, or to share with you any other information you have requested from us.

In addition, the monitoring of our interaction (including, with prior notice to you, via voice or video recording - such as real time listening or analysis - or listening in real time) enables us to improve the quality and safety of our services and to provide you with tailored answers.

All our customers are important to us. However, some of our customers and potential customers benefit from a more personalized experience due to the important relationship they keep with Gucci. Our teams may need to collect and gather information on such customers or potential customers in order to identify personalities who correspond to the image and values of Gucci to offer them unique support. This may be the case when you participate in one of our selective projects or when our Sales Associates offers you to participate in events or contacts you for certain special occasions (for your birthdays or for a particular event of your life).

 

The purposes for which we process your personal information are as follows:
The processing of your personal information is justified on the following legal basis:
Administering, managing and maintaining your Gucci profile
This will be done if you have requested us to create your Gucci profile and if we are able to identify you. We will supplement your Gucci profile with the personal information you provide us with when you contact us or when we contact you. This could include data cleansing and deduplication.
Performance of a contract
or our legitimate interest (where applicable)
Once your profile has been created upon your request, to supplement it with the personal information you provide us during our interactions and thus ensure we retain the most accurate and up-to-date version of your profile (and such legitimate interest is not overridden by your own interests or fundamental rights)
Administering, managing and maintaining a temporary record
This will be done if we are not able to identify you. We will supplement this temporary record with information you provide us with when you contact us or when we contact you, to avoid asking you again for information you have already shared with us and provide with you tailored assistance about our products and services.
Taking steps at your request prior to entering into a contract
or our legitimate interest (where applicable)
When we are not able to identify you, to supplement a temporary record to provide you tailored assistance (and such interest is not overridden by your own interests or fundamental rights)
 
Inbound interaction – Providing you with the products, services or information you may request when you contact us
Performance of a contract or taking steps at your request prior to entering into a contract
Outbound interaction - Contacting you directly in connection with the products, services and information you have requested
Performance of a contract or taking steps at your request prior to entering into a contract
or our legitimate interest (where applicable)
To provide you with an adequate answer when our interaction is not related to the formation or performance of a contract (and such interest is not overridden by your own interests or fundamental rights)
Realtime interaction – To allow you to try on our products virtually or interact with other customers
Performance of a contract or taking steps at your request prior to entering into a contract
When we collect information to provide you with relevant assistance about our products or services
Our legitimate interest to provide you with tailored assistance when we are not able to identify you (and when such interest is not overridden by your own interests or fundamental rights)
Or your consent if your facial image is pictured or if your personal information is visible to other customers
Real-time or further monitoring of our interaction, to enable us to improve the quality and safety of our service and provide you with better answers.
This monitoring could be implemented during both inbound and outbound interactions and could be carried out via voice or video recording or listening in real time, with prior notice to you.
Performance of a contract or taking steps at your request prior to entering into a contract
When we collect information to provide you with relevant assistance about our products or services
Our legitimate interest
When we collect information to improve the quality and safety of our service (and when such interest is not overridden by your own interests or fundamental rights)
Or your consent to cookies
when such monitoring is done on our website via cookies or other online advertising technologies

 

 

 D.   To enable you to receive relevant information and tailored marketing content.

You will receive information and updates about us either at your request (with your prior consent where required by law) or when we are authorised by law to send you such information and updates directly, for instance after a purchase or a reservation within one of our restaurants. Such communication can be global or local, and may include updates about our products and services, notifications, invitations to events, updates on our restaurant’s initiatives, offers, surveys, etc.
 
Our communications will be customised and specifically designed to be of interest to you and will be updated with any new personal information linked to your Gucci profile. We will thus use your personal information to send you tailored communications or other customised advertisements or marketing campaigns. This use of your information includes some profiling activity.

If you are a resident of the United States or Guam, please also see Appendix 3 - Specific information on text and instant messages for residents of the United States or Guam residentsfor more information about how and when we may use your phone number to send you messages.
 
When you share your contact information with us, we may use this personal information to contact you through related communication channels (such as text message, MMS, e-mail, post, internet means, social media or telephone), with your consent where required. You can of course request us not to use a particular channel of communication or opt-out (unsubscribe) from it by applying the opt-out option that will always be shared with you. If you want to stop receiving communication from us via all communication channels, please send an email to