
Introducing Gucci Primavera
Shop men's looks and latest styles from Demna's first fashion show for Gucci, a collection shaped by new expressions of silhouettes and textures.
Gucci Primavera
- Technical poplin zipped shirtSGD 3,460
- Available in Store OnlyGucci Essence Classic large duffle bagSGD 3,870
- Technical silk poplin bermudaSGD 2,220
- GG Marmont magnetic cord necklaceSGD 475
- Available in Store OnlyMen's slipper with HorsebitSGD 1,560
- Available in Store OnlyKnit wool sweater with muted WebSGD 2,000
- Cut GG Marmont beltSGD 815
- Available in Store OnlyCoated cotton twill denim pants with WebSGD 2,140
- Available in Store OnlyGucci Tag medium backpackSGD 2,720
- Available in Store OnlyMen's Cupertino ankle bootSGD 1,560

- Available in Store OnlyMen's Drip sneakerSGD 1,300
- Available in Store OnlyModal jersey T-shirt with printSGD 1,230
- Flared coated cotton twill denim pantsSGD 2,140
- GG Marmont magnetic cord necklaceSGD 525
- Jackie Flap large crossbody bagSGD 4,750
- GG cotton canvas baseball hatSGD 880

- Available in Store OnlyGrainy laminated bull leather jacketSGD 13,000
- Printed cotton jersey T-shirtSGD 1,450
- Flatpack large belt bagSGD 1,810
- Available in Store OnlyPrinted jersey trunksSGD 740

- Small crossbody bag with WebSGD 2,390
- Available in Store OnlySeamless stretch nylon jersey tank topSGD 1,450
- Washed cotton denim pantsSGD 1,400
- Available in Store OnlyMen's Cupertino loaferSGD 1,350
- Available in Store OnlyMask frame sunglassesSGD 810
- Available in Store OnlyFroissé nylon faille zip jacket with embroiderySGD 2,800
- Available in Store OnlyGucci Essence Classic small crossbody bagSGD 2,390
- Available in Store OnlyFroissé nylon faille cargo pantsSGD 1,810
- Gucci Interlocking charm braceletSGD 525
- Men's slip-on sneakerSGD 1,230

- Available in Store OnlyGG cotton canvas baseball hatSGD 880
- Available in Store OnlyCotton viscose jacket with python effectSGD 3,460
- Available in Store OnlyMen's loafer with HorsebitSGD 1,460
- Available in Store OnlyJackie Flap large crossbody bagSGD 5,250
- Available in Store OnlyCotton blend denim pantsSGD 1,510
- Available in Store OnlyMask frame sunglassesSGD 810
Gucci Primavera
Introducing Demna's first fashion show for the House, Gucci Primavera brings together House heritage and contemporary design through a new design vocabulary. Men's ready-to-wear introduces body-conscious silhouettes with fluid fabrics, and statement outerwear from oversize blazers to leather coats. Explore Gucci men's bags embellsihed with the Web, presented in its signature green and red palette, as a tonal detail, or as colorful card slots in small leathergoods. GG perforation reinterprets the monogram motif with precision craftsmanship on men's bags as well, while the GG canvas is introduced in a sophisticated blue colorway. Directional shoe designs complete the collection, from elongated loafers for men, to streamlined Screener sneakers and hybrid boot silhouettes.










































































































































































