
Introducing Gucci Primavera
Shop men's looks and latest styles from Demna's first fashion show for Gucci, a collection shaped by new expressions of silhouettes and textures.
Gucci Primavera
- Grainy laminated bull leather jacketSGD 13,000
- Printed cotton jersey T-shirtSGD 1,450
- Flatpack large belt bagSGD 1,810
- Coated cotton twill denim pants with WebSGD 2,140
- Gucci Tag medium backpackSGD 2,720
- Men's loafer with WebSGD 1,400
- Cotton viscose jacket with python effectSGD 3,460
- Flatpack large belt bagSGD 2,060
- Men's Cupertino loaferSGD 1,350
- Stretch jersey T-shirtSGD 805
- Washed cotton denim pantsSGD 1,610
- Gucci Essence Classic medium duffle bagSGD 3,460
- Cotton silk shirt with embroiderySGD 2,640
- Cotton blend denim pantsSGD 1,510
- GG Marmont magnetic cord necklaceSGD 475
- Men's Cupertino loaferSGD 1,400
- GG cotton canvas baseball hatSGD 880
- Gucci Tag small crossbody bagSGD 1,610
- Technical poplin zipped shirtSGD 3,460
- Horsebit chain braceletSGD 1,230
- Light silk jersey T-shirtSGD 1,350
- Technical silk poplin bermudaSGD 2,220
- Light silk jersey sportswear pantsSGD 2,470
- Men's slip-on sneakerSGD 1,230
- Silk merino wool jacketSGD 6,900
- Silk merino wool pantsSGD 2,310
- Cut GG Marmont beltSGD 815
- Men's Giovanni loaferSGD 1,460
- Printed stretch jersey T-shirtSGD 1,280
- Coated Prince of Wales wool blend jacketSGD 5,750
- Loose fit cotton blend denim pantsSGD 1,510
- GG Marmont magnetic cord necklaceSGD 525
- Men's loafer with HorsebitSGD 1,460
- Jackie Flap large crossbody bagSGD 4,750
- Seamless stretch nylon jersey tank topSGD 1,450
- Washed cotton denim pantsSGD 1,400
Gucci Primavera
Introducing Demna's first fashion show for the House, Gucci Primavera brings together House heritage and contemporary design through a new design vocabulary. Men's ready-to-wear introduces body-conscious silhouettes with fluid fabrics, and statement outerwear from oversize blazers to leather coats. Explore Gucci men's bags embellsihed with the Web, presented in its signature green and red palette, as a tonal detail, or as colorful card slots in small leathergoods. GG perforation reinterprets the monogram motif with precision craftsmanship on men's bags as well, while the GG canvas is introduced in a sophisticated blue colorway. Directional shoe designs complete the collection, from elongated loafers for men, to streamlined Screener sneakers and hybrid boot silhouettes.











































































































































































