
Introducing Gucci Primavera
Shop men's looks and latest styles from Demna's first fashion show for Gucci, a collection shaped by new expressions of silhouettes and textures.
Gucci Primavera
- Available in Store OnlyTechnical poplin zipped shirtSGD 3,460
- Available in Store OnlyTechnical silk poplin bermudaSGD 2,220
- GG Marmont magnetic cord necklaceSGD 465
- Men's Casanova slipperSGD 1,560
- Available in Store OnlyKnit wool sweater with muted WebSGD 1,760
- Cut GG Marmont beltSGD 790
- Coated cotton twill denim pants with WebSGD 2,140
- Available in Store OnlyGucci Tag medium backpackSGD 2,640
- Available in Store OnlyMen's Cupertino ankle bootSGD 1,560
- Available in Store OnlyMen's Drip sneakerSGD 1,260

- Available in Store OnlyModal jersey T-shirt with printSGD 1,230
- Flared coated cotton twill denim pantsSGD 2,140
- GG Marmont magnetic cord necklaceSGD 510
- Jackie Flap large crossbody bagSGD 4,330
- GG cotton canvas baseball hatSGD 880
- Available in Store OnlyGrainy laminated bull leather jacketSGD 12,650

- Printed cotton jersey T-shirtSGD 1,450
- Flatpack large belt bagSGD 1,760
- Printed jersey trunksSGD 720
- Small crossbody bag with WebSGD 2,320

- Available in Store OnlySeamless stretch nylon jersey tank topSGD 1,450
- Washed cotton denim pantsSGD 1,400
- Available in Store OnlyMen's Cupertino loaferSGD 1,350
- Available in Store OnlyMask frame sunglassesSGD 810
- Available in Store OnlyFroissé nylon faille zip jacket with embroiderySGD 2,800
- Available in Store OnlyGucci Essence Classic small crossbody bagSGD 2,320
- Available in Store OnlyFroissé nylon faille cargo pantsSGD 1,810
- Gucci Interlocking charm braceletSGD 510
- Men's slip-on sneakerSGD 1,230
- Available in Store OnlyCotton viscose jacket with python effectSGD 3,460

- Available in Store OnlyMen's loafer with HorsebitSGD 1,420
- Jackie Flap large crossbody bagSGD 4,780
- Available in Store OnlyCotton blend denim pantsSGD 1,470
- Available in Store OnlyMask frame sunglassesSGD 810
- Available in Store OnlyMen's Giovanni loaferSGD 1,460
- Available in Store OnlyFine rib wool zip jacket with WebSGD 4,780
Gucci Primavera
Introducing Demna's first fashion show for the House, Gucci Primavera brings together House heritage and contemporary design through a new design vocabulary. Men's ready-to-wear introduces body-conscious silhouettes with fluid fabrics, and statement outerwear from oversize blazers to leather coats. Explore Gucci men's bags embellsihed with the Web, presented in its signature green and red palette, as a tonal detail, or as colorful card slots in small leathergoods. GG perforation reinterprets the monogram motif with precision craftsmanship on men's bags as well, while the GG canvas is introduced in a sophisticated blue colorway. Directional shoe designs complete the collection, from elongated loafers for men, to streamlined Screener sneakers and hybrid boot silhouettes.










































































































































































