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- World of Gucci
Stories
Stories
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All
Stories
Making Of
Inspirations & Codes
Inspirations & Codes
Ad Campaigns
Inspirations & Codes
Ad Campaigns
Ad Campaigns
Inspirations & Codes
Inspirations & Codes
Inspirations & Codes
Making Of
People & Events
People & Events
Ad Campaigns
A new campaign captures the emblematic Rosso Ancora lipstick, the signature matte hue that pays homage to Gucci’s heritage.
London and Tate Modern become the ideal settings for the Cruise 2025 fashion show.
Global Brand Ambassador Jannik Sinner embodies the House’s heritage ties to the world of tennis in a new campaign.
The story behind the Gucci Savoy duffle is an invitation to travel into the unknown.
Global Brand Ambassador Xiao Zhan for a new campaign highlighting the Horsebit 1955 bag and Gucci Re-Web sneaker.
The new Gucci Lido campaign and collection are an ode to the quintessential Italian getaway.
Presenting Design Ancora, a special project which sees five iconic objects presented in Rosso Ancora.
A new chapter of Gucci High Watchmaking introduces intricate complications inspired by nature’s rhythms and beauty.
The ever-evolving story of the Horsebit 1953 loafer, a House icon for more than 70 years.
Named after the central piazza of Florence, the Gucci Signoria slingback captures the House’s rich craftsmanship.
A look at the gowns created by Sabato De Sarno and Indigenous designer Joe Big Mountain of Ironhorse Quillwork.
Friends of the House attended the 96th Academy Awards wearing custom looks by Creative Director Sabato De Sarno.
Alia Bhatt, Ni Ni, and Vittoria Ceretti star in the new Gucci Eyewear campaign by Sabato De Sarno.
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