Updated: May, 2019
|The purposes for which we process your personal data are the following:||The processing of your personal data is justified by the following legal basis:|
|Process your purchases and to provide you with the services and information offered through the Website and which you request||Performance of a contract|
|Administer your account with us||Performance of a contract|
|Verify and carry out financial transactions in relation to payments you make||Performance of a contract|
|Audit the downloading of data from the Website||Our legitimate interest to get to know our customers better and improve our services accordingly|
|Improve and customise our Website, and our products, services and our business in general, such as by tracking your product preferences, shopping history and interactions with the Website||Our legitimate interest to improve our products and services|
|Identify visitors to the Website||Our legitimate interest to get to know our customers better and improve our services accordingly|
|Data analytics, market research purposes (surveys, customer satisfaction, etc.) and data enrichment. This includes second party data matching (i.e., the activity of matching and sharing trusted partner data where two individual brands contract together to match their own data through clients unique identifiers and reidentification, i.e., enriching our database with additional client insight gathered through activities on our digital media)||On the basis of our legitimate interests in analyzing and learning how customers use and interact with Gucci in order to improve products, services and our business in general|
|Correspond with you to resolve your queries or complaints||Your prior explicit consent|
|Global or local marketing purposes (to communicate with you on Gucci updates about our products and services, invitations and other marketing communications that may be of interest to you by one or several of the following channels: SMS, MMS, e-mail, paper mail, internet, social media or telephone), and (ii) for customizing your experience with us to your interests and shopping habits (e.g., tailored communications) and improving our services, notably via profiling, including conducting lookalike targeting campaigns by the selection of your advertising impressions across our websites||Your prior explicit consent|
1. What is a cookie?
Cookies are text files containing small amounts of information that a user’s device (computer, tablet or mobile) downloads when it visits a website. They allow the site to “remember” your computer, but not specifically who is using it, and improve your user experience. By associating the identification numbers in the cookies with other customer information when, for example, you log-in to the site, then we know that the cookie information relates to you
2. What is the scope of Cookies?
Cookies are used generally for different purposes, such as letting the user navigate between pages efficiently, implementing the user's preferences and generally improving their browsing experience, by customizing the website according to their navigation and user profile. They can also help ensure that the adverts that the user sees online are more relevant to them and their interests.
3. What cookies do we use?
Our website uses several type of cookies for different purposes as better explained below in section 4 “Categories of cookies on Gucci.com”.
In particular we use:
A) Session cookies, which only last for the duration of a browsing session. They are usually used to facilitate the access to the services on our website, to authenticate you when you are a registered member, and to remember what a user has put in their shopping basket, and
B) Persistent cookies, which last for more than one visit. They are used to remember a user’s preferences and actions within the website. In this case, when a user returns to our website, or visits sites that use the same cookies, the site reads the cookies and identifies the user’s browser.
Among these cookies it is possible to refer to:
C) First party cookies, which are supplied by the website you are visiting, i.e. Gucci.com and can be read only by such site. For example the cookies that maintain product in the shopping bag of a user while the user is still surfing the site. First party cookies can be either session or permanent cookies.
D) Third party cookies, which are meant to collect data on an anonymous way, for example analytics information, including browsing statistics. Other third party cookies are meant to track our visitors’ response to our online promotional activities. This technology uses information about your visits to our website and third parties' sites on which we advertise, to deliver relevant advertisements. We also use this to learn which banner adverts bring users to our website.
Also third party cookies can be either session or permanent cookies.
4. Categories of Cookies on Gucci.com site
The type of cookie used on our website can fall under one of the categories below.
A - Technical Cookies
Based on the Guidelines of the Italian Data Protection Authority (Garante) on simplification of procedure to release the data protection notice and to collect the consent for cookies (dated 8 May 2014) technical cookies include navigation or session cookies, cookies analytics and functionality cookies.
We do not need to seek your consent to use these cookies.
A.1: Navigation or Session Cookies
These cookies are strictly necessary session cookies essential to enable you to move around the website and use its essential features, such as accessing secure areas of the website. These cookies include session authentication cookies. Without these cookies, necessary services such as shopping baskets or e-billing cannot be provided.
We are able to identify you as being logged in to Gucci.com and to ensure that you are able to access the appropriate features on our site.
If you choose to disable these cookies, you will be unable to use our site for ordering our products, but only for browsing.
We also use a cookie to track that you have been informed of our use of profiling cookies and consented (if so) to it.
These cookies are also known as performance cookies and collect information about how you use our website, so that we can improve the quality of our site and services. Some examples include which pages you visit most often, whether you get error messages from web pages. Performance cookies allow us to implement these choices and optimise the way our site works. All the information that these cookies collect is aggregated and therefore they do not collect personal identification information.
These types of cookies may be first party or third party.
These cookies include analytics that allow us to obtain statistics about website access and browsing, monitor which website our users arrive from, help us improve the site by measuring usage information and any errors which occur during our users browsing experience, as well as the effectiveness of advertising campaigns, using aggregated information.
A.3: Functionality Cookies
Functionality cookies allow the website to remember your online settings (such as your user name, language or location) and provide enhanced, more personalised features.
These cookies can also be used to remember changes you made to text size, fonts and other parts of web page that you can customize. They may also be used to provide services you have asked for or to prevent you from receiving services you have already refused.
These types of cookies may be first party or third party. Presently we only use first party cookies, and can be session or permanent.
When you choose functionalities and services, you agree to our use of the related functionality cookie.
B - Profiling Cookies
These cookies, that include advertising and targeting cookies, are used by Gucci, our advertising providers and/or third parties to offer you a customised browsing experience by delivering you advertisements that are relevant to you and your interests on third party websites. Cookies are used to identify your preferences and analyse your online interactions and transactions with us. This information is exclusively for the benefit of Gucci and will not be shared with any third party, except with Gucci service providers for the purpose of processing it on our behalf.
Among many types of advertising or targeting cookies, we may use Flash Cookies and Pixel Tags:
We need your consent to use profiling cookies. At any time you can manage your preferences for advertising or targeting cookies through your browser settings as per section 6 below, or by enabling/disable all third party cookies as per section 7 below.
5. Information Sharing
6. How to Manage Your Cookie Preferences
Most browser applications automatically accept cookies but you can set it to receive an alert each time an operator tries to send you cookies/pixel tags, and/or prevent it from accepting them. On most browsers, the “Help” portion of the toolbar will tell you how to prevent it from accepting cookies, how to have it notify you when you receive cookies/pixel tags, or how to disable cookies/pixel tags altogether.
Below are pages describing these settings in more detail for each browser:
If you use multiple browsers (e.g. Internet Explorer, Google Chrome, Firefox, etc) you must repeat this procedure with each one, and if you connect to the web from multiple devices (e.g. from work and at home), then you will need to set your preferences on each browser on each device.
Please note that if you disable completely cookies from the browser, then it is possible that some parts of our website will not function properly such as the normal surfing of the site, the purchase activity, and finally you may also lose any personalized activity such the advertising you receive when you visit this website will not be tailored to your interests.
7. How to disable third party cookies and advertising or targeting cookies from Gucci.com site
You may learn how to disable third party cookies and advertising or targeting cookies on your computer by checking http://youronlinechoices.com/.
8. How to contact us
If you want to know more about cookies, have any question or want to send us suggestions, please contact us at Guccio Gucci S.p.A., Via Tornabuoni 73r, 50123 Florence (Italy), email email@example.com, tel. 0039 055 759221.
9. More information
|Cookie name||Purpose / Supplier|
|__troruid||Cookie for marketing profiling|
|__trosync||Cookie for marketing profiling|
|JSESSIONID||User Session Cookie|
|ggbackurl||URL type "Back" in current page|
|ggcategoryurl||URL type "Category" in current page|
|gghomeurl||URL type "home" in current page|
|site_abbreviation||ID for Country / language|
|gucci-<countryCode>-cookieaccepted||Acceptance for the cookies policy|
|ide||Cookie for marketing profiling form doubleclick.net|
|__sonar||Cookie for marketing profiling form doubleclick.net|
|__utma||Cookies for user statistics|
|__utmb||Cookies for user statistics|
|__utmc||Cookies for user statistics|
|__utmz||Cookies for user statistics|
|_utmt_ua_xxxxxxxx-y||Cookies for user statistics|
|_drt_||Cookie for marketing profiling form doubleclick.net|
|id||Cookie for marketing profiling form doubleclick.net|
|gucci-<countryCode>-cart||User cart Cookie|
|gucci-<countryCode>-recentlyViewed||User recently viewed items Cookie|
|guccistocrefrontRememberMe||To enable Single Sign ON|
|acceleratorSecureGUID||To minimize the risk of session stealing|
|m-xxxxxxxx||This is not from Hybris|
|_ga||This is not from Hybris|
|_dc_gtm_UA-XXXXXXX-X||Cookies for user statistics|
|bm_sv||This cookie is used as part of the session validation detection method and keeps track of the number of HTML pages and Ajax requests the client makes.|
|bm_mi||This cookie is used to track the progress of the session through the browser validation detection method.|
|ak_bmsc||This cookie is used to track the progress of the session going through the standard detection workflow. When present, it is also used as the identifier instead of the IP address for the bot rate control rules.|
|bm_sz||This cookie is used as part of the behavior anomaly detection method of Bot Manager Premier, it is also known as the short term cookie. It references the telemetry collected during the session.|
|sec_cpt||This cookie is used as part of the challenge action (Captcha, PoW, behavioral) available in the behavior anomaly detection method of Bot Manager Premier. This cookie tracks the state of the challenge process.|
|ak_wfSession||This cookie is used as part of the Bot Manager Standard and Bot Manager Premier workflow validation feature|
A full overview of the cookies we use on our websites gucci.com, equilibrium.gucci.com, gift.gucci.com, spring.gucci.com, decor.gucci.com, finejewelry.gucci.com, dapperdan.gucci.com, prefall.gucci.com, zumi.gucci.com, chinesenewyear.gucci.com, yukohiguchi.gucci.com, acquadifiori.gucci.com zumi.gucci.com, springkids.gucci.com and chime.gucci.com, marmont.gucci.com, 24hourace.gucci.com, fallkids.gucci.com, fall.gucci.com, prefall.gucci.com, schoolkids.gucci.com and their respective names and purposes can be found hereunder: