La Famiglia introduces a cast of characters shaped by bold and extravagant wardrobes, each revealing a different facet of the “Gucciness” of Gucci. - Gucci Stories

Debuting a new campaign revealing wardrobes that mark the genesis of a new Gucci era: unapologetically sexy, extravagant, and daring.

Discover the characters and their defining wardrobe, each revealing one of the many personas of La Famiglia.

La Famiglia introduces a cast of characters shaped by bold and extravagant wardrobes, each revealing a different facet of the “Gucciness” of Gucci.GUCCI: LA FAMIGLIA

Forgot your password?

Please enter the email address you registered with, and we will send you a link to reset your password.

Thank you

An email with instructions to reset your password has been sent to

Find my account

Please enter your name and birth date to find your account

Family name

Given Name

Birth date

My Gucci Account

Having a My Gucci account will give you access to:

Saved items in your wishlist.
Personalized recommendations.
Order delivery updates and return management.

Create account

Email my Saved Items

Client ServicesGUCCI International

VIEW FOR

Please select a country/region to have contact details shown