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A new beauty tool inspired by the archive.
First seen at the Gucci Cruise 2025 fashion show, the Rosso Ancora Matte Rouge à Lèvres is Sabato De Sarno’s debut lipstick. Chosen by the Creative Director to mark a new creative chapter, the distinctive color has reappeared throughout the House’s history—from the walls of one of the elevators at The Savoy hotel in London, where founder Guccio Gucci worked as a porter in his youth, to the lining of the bag found in the archives. A modern embodiment of effortless confidence and sensual elegance, the intensely pigmented lipstick is perfect for making a bold beauty statement.

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The Rosso Ancora Matte lipstick pays homage to a signature hue revived from the archive.The Rosso Ancora Matte Lipstick
The Rosso Ancora Matte lipstick pays homage to a signature hue revived from the archive.The Rosso Ancora Matte Lipstick
The Rosso Ancora Matte lipstick pays homage to a signature hue revived from the archive.The Rosso Ancora Matte Lipstick
The Rosso Ancora Matte lipstick pays homage to a signature hue revived from the archive.The Rosso Ancora Matte Lipstick
The Rosso Ancora Matte lipstick pays homage to a signature hue revived from the archive.The Rosso Ancora Matte Lipstick