The Gucci Eyewear campaign for Fall Winter 2025 stars a cast including Global Brand Ambassador Ni Ni, set against the poetic horizon of Italy.

As light shifts and the season changes, the Gucci Eyewear campaign for Fall Winter 2025 captures a cast including Ni Ni along the tranquil coastline.

Seen against an open landscape touched by soft light, Global Brand Ambassador Ni Ni frames a vision of elegance in the new Gucci Eyewear campaign. Her presence anchors a narrative of effortless sophistication, where sleek sunglasses and optical styles reinterpret the House’s signature codes through a contemporary lens. From crystal details to pearl-like accents, each silhouette is enhanced with eye-catching emblems–the Double G and Interlocking G–which are adorned across bold acetate temples and refined metal frames. Blending classic forms with modern expressions, the collection speaks to the timeless allure of Gucci’s design language, reimagined for the season ahead.