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Appearing in a special campaign to transform everyday activities into joyful adventures, Doraemon is a cat-type robot sent from the XXII century to help a young boy called Nobita Nobi with secret gadgets from his four-dimensional pouch.
To celebrate Lunar New Year, Alessandro Michele has imagined a playful collection featuring the famous Japanese manga character Doraemon in its signature blue color over the GG motif on a range of accessories and ready-to-wear pieces. In the campaign shot by photographer Angelo Pennetta with a video directed by Akinola Davies, Doraemon brings color into people’s lives.
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Celebrating Lunar New Year with a special collection featuring famed manga character Doraemon.Doraemon x Gucci
 

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Celebrating Lunar New Year with a special collection featuring famed manga character Doraemon.Doraemon x Gucci
Celebrating Lunar New Year with a special collection featuring famed manga character Doraemon.Doraemon x Gucci
Celebrating Lunar New Year with a special collection featuring famed manga character Doraemon.Doraemon x Gucci
Celebrating Lunar New Year with a special collection featuring famed manga character Doraemon.Doraemon x Gucci
Celebrating Lunar New Year with a special collection featuring famed manga character Doraemon.Doraemon x Gucci
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