Bad Bunny & Kendall Jenner

A new Gucci Valigeria campaign presenting the House’s heritage-infused luggage. 

Captured in an airport, the place where a journey begins, Bad Bunny and Kendall Jenner carry legacy pieces from the Gucci Savoy collection. Expressed through historic craftsmanship and codes, the collection echoes the House’s 102-year vision of travel, which began in Florence after founder Guccio Gucci returned from London where he worked as a porter at The Savoy hotel.  

Creative Director: Sabato De Sarno

Artistic Director: Riccardo Zanola

Photographer: Anthony Seklaoui