Interpreting Gucci Time

Colorful and imaginative illustrations and videos by a variety of artists found on Instagram, celebrate the G-Timeless watch.

With inspiration drawn from personal experience, poetry, art and nature a lineup of international artists, painters and illustrators interpret the House’s automatic watch design. The timepiece is defined by indexes that take the form of bees, an archival code first introduced in Gucci ready-to-wear
in the 1970s.