Presenting Gucci Matte Lipstick

Returning to the Gucci Beauty Network, where age, identity and looking perfect are obsolete, the second chapter of the campaign presents Rouge à Lèvres Mat.

The lipstick marks on the teacup and glass are a nod to outdated standards, a world in which lips have to remain perfectly made up. The new lipstick collection features 28 new shades with a clear, gelling soft wax base that works in harmony with the pigments to create an intense vivid tone with a matte finish – all in one stroke. Ideated by Alessandro Michele the matte lipstick campaign is photographed by Martin Parr, video direction by Sean Vegezzi, with art direction by Christopher Simmonds.