Individuality and Attitude

Framing new Gucci Eyewear silhouettes across a series of protagonists.

Up close and intimate, the raw nature of the camera frames the Gucci Eyewear campaign for Spring Summer 2026. Through portraiture and video, subjects embrace individuality and attitude in the latest eyewear styles. The new collection further embodies the campaign’s mood, showcasing bold Gucci designs that vary from sleek, all-black silhouettes to retro frames and sharp, 70s-esque aviators.