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Capturing the spirit of the student awakening in Paris May 1968, presenting the new Gucci Pre-Fall 2018 campaign. Shot by Glen Luchford, recalling the documentarist style black-and-white photography that emerged from the protests.
Occupying a university campus, the students portrayed in the new campaign unite in a gesture of optimism, idealism and passion —mirroring the events of May 1968 in Paris where students marched on the Sorbonne University. A romantic rebellion at heart, the young dreamers quote verse by bohemian symbolist poet Rimbaud and come together under the banner of liberté, égalité and sexualité. The campaign is inspired by the bold, experimental and iconoclastic French Nouvelle Vague filmmakers of the late 50s and 60s.

Art director: Christopher Simmonds
Creative director: Alessandro Michele

Music: Crispy Bacon
Artist: Laurent Garnier
Composer: Laurent Garnier
(P) 1997 F Communications
With the courtesy of [PIAS]
Publishing: Basic Groove Publishing
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For Gucci Dans Les Rues the eclectic Gucci tribe are young dreamers transported to Paris in May 1968.Gucci Dans Les Rues
 

For Gucci Dans Les Rues the eclectic Gucci tribe are young dreamers transported to Paris in May 1968.Gucci Dans Les Rues
 

It has been found again. What? – Eternity… ‘L’Éternité’ Arthur Rimbaud (1872)

It has been found again. What? – Eternity… ‘L’Éternité’ Arthur Rimbaud (1872)

For Gucci Dans Les Rues the eclectic Gucci tribe are young dreamers transported to Paris in May 1968.Gucci Dans Les Rues

For Gucci Dans Les Rues the eclectic Gucci tribe are young dreamers transported to Paris in May 1968.Gucci Dans Les Rues
For Gucci Dans Les Rues the eclectic Gucci tribe are young dreamers transported to Paris in May 1968.Gucci Dans Les Rues
For Gucci Dans Les Rues the eclectic Gucci tribe are young dreamers transported to Paris in May 1968.Gucci Dans Les Rues
 

For Gucci Dans Les Rues the eclectic Gucci tribe are young dreamers transported to Paris in May 1968.Gucci Dans Les Rues
For Gucci Dans Les Rues the eclectic Gucci tribe are young dreamers transported to Paris in May 1968.Gucci Dans Les Rues
 

For Gucci Dans Les Rues the eclectic Gucci tribe are young dreamers transported to Paris in May 1968.Gucci Dans Les Rues
For Gucci Dans Les Rues the eclectic Gucci tribe are young dreamers transported to Paris in May 1968.Gucci Dans Les Rues
For Gucci Dans Les Rues the eclectic Gucci tribe are young dreamers transported to Paris in May 1968.Gucci Dans Les Rues
 

  • The SEGA font is used with permission of SEGA Holdings Co., Ltd
For Gucci Dans Les Rues the eclectic Gucci tribe are young dreamers transported to Paris in May 1968.Gucci Dans Les Rues
  • Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc.
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