
Introducing Gucci Primavera
Shop men's looks and latest styles from Demna's first fashion show for Gucci, a collection shaped by new expressions of silhouettes and textures.
Gucci Primavera
- Only via client advisorGrainy laminated bull leather jacket89 050 kr
- Printed cotton jersey T-shirt9 950 kr
- Flatpack large belt bag12 400 kr
- Washed cotton denim skinny pants11 100 kr
- Men's Drip sneaker8 950 kr
- Mask frame sunglasses4 610 kr
- Gucci Tag medium backpack18 600 kr
- Leather biker jacket with Web detail77 800 kr
- Coated cotton twill denim pants with Web14 700 kr
- Men's loafer with Web9 600 kr
- GG Marmont magnetic cord necklace3 300 kr
- Cotton silk shirt with embroidery18 050 kr
- Cotton blend denim pants10 400 kr
- Men's Cupertino loafer9 600 kr
- Flatpack crystal small belt bag25 950 kr
- Cotton viscose jacket with python effect23 700 kr
- Men's Cupertino loafer9 250 kr
- Stretch jersey T-shirt5 550 kr
- Gucci Essence Classic medium duffle bag23 700 kr
- Washed cotton denim pants11 100 kr
- GG cotton canvas baseball hat5 550 kr
- Men's Drip sneaker9 250 kr

- Light silk jersey T-shirt9 250 kr
- Technical silk poplin bermuda15 250 kr
- Light silk jersey sportswear pants16 950 kr
- Men's slip-on sneaker8 500 kr
- Gucci Tag small crossbody bag11 050 kr
- Cut GG Marmont belt5 600 kr

- Silk merino wool jacket47 350 kr
- Silk merino wool pants15 800 kr
- Men's Giovanni loafer10 050 kr
- Gucci Interlocking charm bracelet3 650 kr
- Printed stretch jersey T-shirt8 800 kr
- Coated Prince of Wales wool blend jacket39 500 kr
- Loose fit cotton blend denim pants10 400 kr
- GG Marmont magnetic cord necklace3 650 kr
Gucci Primavera
Introducing Demna's first fashion show for the House, Gucci Primavera brings together House heritage and contemporary design through a new design vocabulary. Men's ready-to-wear introduces body-conscious silhouettes with fluid fabrics, and statement outerwear from oversize blazers to leather coats. Explore Gucci men's bags embellsihed with the Web, presented in its signature green and red palette, as a tonal detail, or as colorful card slots in small leathergoods. GG perforation reinterprets the monogram motif with precision craftsmanship on men's bags as well, while the GG canvas is introduced in a sophisticated blue colorway. Directional shoe designs complete the collection, from elongated loafers for men, to streamlined Screener sneakers and hybrid boot silhouettes.
















































































































































































