
Introducing Gucci Primavera
Shop men's looks and latest styles from Demna's first fashion show for Gucci, a collection shaped by new expressions of silhouettes and textures.
Gucci Primavera
- Technical poplin zipped shirt23 750 kr
- Gucci Essence Classic large duffle bag26 500 kr
- Technical silk poplin bermuda15 250 kr
- GG Marmont magnetic cord necklace3 300 kr
- Men's slipper with Horsebit10 750 kr
- Knit wool sweater with muted Web12 400 kr
- Cut GG Marmont belt5 600 kr
- Coated cotton twill denim pants with Web14 700 kr
- Gucci Tag medium backpack18 600 kr
- Men's Cupertino ankle boot10 750 kr

- Men's Drip sneaker9 250 kr
- Leather biker jacket with Web detail77 800 kr
- Modal jersey T-shirt with print8 500 kr
- Flared coated cotton twill denim pants14 700 kr
- GG Marmont magnetic cord necklace3 650 kr
- Jackie Flap large crossbody bag30 450 kr
- GG cotton canvas baseball hat5 550 kr
- Mask frame sunglasses4 610 kr

- Soft grainy bull leather biker jacket89 050 kr
- Printed cotton jersey T-shirt9 950 kr
- Flatpack large belt bag12 400 kr
- Printed jersey trunks5 100 kr
- Men's Drip sneaker8 950 kr
- Washed cotton denim skinny pants11 100 kr
- Men's Drip sneaker8 950 kr
- Small crossbody bag with Web16 350 kr

- Seamless stretch nylon jersey tank top9 950 kr
- Washed cotton denim pants9 600 kr
- Men's loafer with Web9 600 kr
- Froissé nylon faille zip jacket with embroidery19 200 kr
- Gucci Essence Classic small crossbody bag16 350 kr
- Froissé nylon faille cargo pants12 400 kr
- Gucci Interlocking charm bracelet3 650 kr
- GG cotton canvas baseball hat5 550 kr
- Knit cashmere polo shirt with embroidery15 800 kr
- Men's loafer with Horsebit10 050 kr

Gucci Primavera
Introducing Demna's first fashion show for the House, Gucci Primavera brings together House heritage and contemporary design through a new design vocabulary. Men's ready-to-wear introduces body-conscious silhouettes with fluid fabrics, and statement outerwear from oversize blazers to leather coats. Explore Gucci men's bags embellsihed with the Web, presented in its signature green and red palette, as a tonal detail, or as colorful card slots in small leathergoods. GG perforation reinterprets the monogram motif with precision craftsmanship on men's bags as well, while the GG canvas is introduced in a sophisticated blue colorway. Directional shoe designs complete the collection, from elongated loafers for men, to streamlined Screener sneakers and hybrid boot silhouettes.













































































































































































