Whether adventure is interpreted literally or metaphorically, this collection, once again, speaks to the deeply curious by drawing from values of self-discovery and self-expression that define both brands.
The North Face x Gucci collection returns with a third chapter celebrating the explorative spirit in its manifold forms. Reimagining adventure gear with a signature multicolored logo seen on sweatsuits, hats, backpacks, and hiking boots, the collection is an invitation to make each day one’s territory for exploration.To narrate the third chapter, a group of intrepid explorers were photographed in Iceland’s awe-inspiring landscape. Each photograph is placed in a scrapbook, surrounded by stamps, maps, and hand-written phrases that allude to what occurred during the excursion. Recording each moment within a travelogue brimming with visual poetry, the campaign suggests how exploration is registered in the mind and stored in the memory as a source of creativity from which to pull inspiration.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographers: Jalan and Jibril Durimel