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Capturing the revolutionary and joyful impetus of eros, the multi-platinum selling band Måneskin was personally chosen by Alessandro Michele to appear in the new campaign.

The Italian band atop global charts that also won this year’s Eurovision Song Contest feature in images from the campaign wearing key looks and accessories from the collection, the first to debut in Gucci’s centenary year. Måneskin members also wear makeup products for the face, eyes and lips to achieve their bold and daring beauty looks.

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Personally chosen by Alessandro Michele, the members of the Italian band Måneskin appear in the new campaign.Måneskin for Gucci Aria
 

Personally chosen by Alessandro Michele, the members of the Italian band Måneskin appear in the new campaign.Måneskin for Gucci Aria
Personally chosen by Alessandro Michele, the members of the Italian band Måneskin appear in the new campaign.Måneskin for Gucci Aria
Personally chosen by Alessandro Michele, the members of the Italian band Måneskin appear in the new campaign.Måneskin for Gucci Aria
Personally chosen by Alessandro Michele, the members of the Italian band Måneskin appear in the new campaign.Måneskin for Gucci Aria
Personally chosen by Alessandro Michele, the members of the Italian band Måneskin appear in the new campaign.Måneskin for Gucci Aria
Personally chosen by Alessandro Michele, the members of the Italian band Måneskin appear in the new campaign.Måneskin for Gucci Aria
 

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