The Gucci Portrait Series
Fall Winter 2025
The House’s latest collection comes to life through individual expression in a new campaign.
Identities. Not constructed but revealed through ease and attitude.
THE CAMPAIGN
A Portrait, Lived and Worn
A new campaign brings a cast of individuals into view, each with their own story and presence. Together, they form a collective portrait of identity, captured through imagery by Catherine Opie and a video directed by Lisa Rovner.
In a shared canvas, expressions become infinite.
Fall Winter 2025
Explore the collection ahead of its launch on 28 August.