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The House unveils a world of curios through a new Lifestyle collection.
La nuova collezione Lifestyle comprende un'ampia gamma di articoli, dalla cancelleria ai giochi da tavolo, agli accessori per il tempo libero: oggetti quotidiani e passatempi pensati per intrattenere, sorprendere e trasportarci in una dimensione d'incanto. Ispirandosi alla storia di Gucci e ai suoi codici d'archivio, la collezione racconta uno stile di vita lussuoso d'altri tempi rivisitato in ottica contemporanea.  
In perfetta coerenza con lo spirito della collezione, la campagna per il lancio si dispiega in immagini dove regnano i portenti e gli incanti, protagonisti di un immaginario sognante. Foto e video sono stati realizzata da Max Siedentopf presso il Castello Sonnino in Toscana, una fortezza del XVI secolo voluta dai Medici. I quaderni svolazzano come uccelli, le matite sbocciano come fiori, gli astucci diventano vulcani ed eruttano nuvole di fumo dai colori vibranti, i riflessi e le alterazioni visive mettono in dubbio se quel che vediamo sia vero oppure no.   
Per celebrare questa speciale collezione, Alessandro Michele ha concepito la Gucci Cartoleria, rivisitazione della tradizionale cartoleria italiana e al contempo un nascondiglio fatato. Il temporary store, che aprirà a Milano in via Manzoni in occasione della Milano Design Week dal 5 al 17 settembre, è la rivisitazione Gucci della tradizionale cartoleria italiana, arricchita di sorprese inaspettate, sospesa in un'atmosfera prodigiosa.
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Debuting Gucci Lifestyle: From stationery and games to leisure-related accessories.  Gucci Lifestyle
 

Debuting Gucci Lifestyle: From stationery and games to leisure-related accessories.  Gucci Lifestyle
Debuting Gucci Lifestyle: From stationery and games to leisure-related accessories.  Gucci Lifestyle
Debuting Gucci Lifestyle: From stationery and games to leisure-related accessories.  Gucci Lifestyle
Debuting Gucci Lifestyle: From stationery and games to leisure-related accessories.  Gucci Lifestyle
 

Debuting Gucci Lifestyle: From stationery and games to leisure-related accessories.  Gucci Lifestyle
Debuting Gucci Lifestyle: From stationery and games to leisure-related accessories.  Gucci Lifestyle
Debuting Gucci Lifestyle: From stationery and games to leisure-related accessories.  Gucci Lifestyle
 

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