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Year of The Rabbit
Echoing the joyful mood of the occasion, the collection is an eclectic mix of color, print, and details across Ready-to-Wear, bags, shoes, and accessories.
A Joyful Season
As the dawn of the Year of the Rabbit awakens with Spring, a season of new beginnings, the House presents a capsule collection teeming with playful and refined iterations of the animal. The campaign captured by Max Siedentopf searches for the rabbit following a cast of friends into a beautiful blooming field, infusing the collection with a light and hopeful feel.
Women's Selection
Men's Selection
Kids' Selection
Create your Gucci Card
Send a personalized greeting card using the curated selection of illustrations and colors, including a special design made for this special occasion. Once you have created your combination, download your card to print or share digitally.
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With a design that speaks to the eclectic spirit of the House, all items will be delivered inside a special packaging defined by a geometric G motif alternating with an allover rabbit pattern.
An animal welfare organization, Bureau Veritas, was present on set and verified that no animals were harmed in the making of this campaign.
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