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Access the digital world of Gucci by simply placing your smartphone near the product with the pre-configured NFC technology.

Always Authentic 

Gucci products are distinguished by the highest quality materials, Italian craftsmanship, and imaginative design, speaking to the item's artisanal nature.
Available on selected items, Gucci Authenticity Tag provides information about the product's identity and care while offering personalized after-sale assistance from the Client Advisors.