
Introducing Gucci Primavera
Shop men's looks and latest styles from Demna's first fashion show for Gucci, a collection shaped by new expressions of silhouettes and textures.
Gucci Primavera
- Technical poplin zipped shirt15.750 kr.
- Gucci Essence Classic large duffle bag17.550 kr.
- Technical silk poplin bermuda10.100 kr.
- GG Marmont magnetic cord necklace2.200 kr.
- Men's slipper with Horsebit7.100 kr.
- Knit wool sweater with muted Web8.300 kr.
- Cut GG Marmont belt3.700 kr.
- Coated cotton twill denim pants with Web9.700 kr.
- Gucci Tag medium backpack12.350 kr.
- Men's Cupertino ankle boot7.100 kr.

- Men's Drip sneaker6.150 kr.
- Leather biker jacket with Web detail51.500 kr.
- Modal jersey T-shirt with print5.600 kr.
- Flared coated cotton twill denim pants9.700 kr.
- GG Marmont magnetic cord necklace2.400 kr.
- Jackie Flap large crossbody bag20.150 kr.
- GG cotton canvas baseball hat3.700 kr.
- Mask frame sunglasses4.005 kr.

- Soft grainy bull leather biker jacket59.050 kr.
- Printed cotton jersey T-shirt6.600 kr.
- Flatpack large belt bag8.250 kr.
- Printed jersey trunks3.400 kr.
- Men's Drip sneaker5.900 kr.
- Washed cotton denim skinny pants7.350 kr.
- Men's Drip sneaker5.900 kr.
- Small crossbody bag with Web10.850 kr.

- Seamless stretch nylon jersey tank top6.600 kr.
- Washed cotton denim pants6.400 kr.
- Men's loafer with Web6.350 kr.
- Froissé nylon faille zip jacket with embroidery12.700 kr.
- Gucci Essence Classic small crossbody bag10.850 kr.
- Froissé nylon faille cargo pants8.300 kr.
- Gucci Interlocking charm bracelet2.400 kr.
- GG cotton canvas baseball hat3.700 kr.
- Knit cashmere polo shirt with embroidery10.500 kr.
- Men's loafer with Horsebit6.650 kr.

Gucci Primavera
Introducing Demna's first fashion show for the House, Gucci Primavera brings together House heritage and contemporary design through a new design vocabulary. Men's ready-to-wear introduces body-conscious silhouettes with fluid fabrics, and statement outerwear from oversize blazers to leather coats. Explore Gucci men's bags embellsihed with the Web, presented in its signature green and red palette, as a tonal detail, or as colorful card slots in small leathergoods. GG perforation reinterprets the monogram motif with precision craftsmanship on men's bags as well, while the GG canvas is introduced in a sophisticated blue colorway. Directional shoe designs complete the collection, from elongated loafers for men, to streamlined Screener sneakers and hybrid boot silhouettes.













































































































































































