Gucci Primavera: See Now, Buy Now
37 Items
Gucci Primavera
Shop new men's styles and a selection from Demna's first fashion show for the House.
- Leather biker jacket with Web detailCHF 6,630
- Gucci Tag small belt bagCHF 950
- Rectangular frame sunglassesCHF 515
- Cotton denim pantsCHF 850
- Gucci Trademark crystal ringCHF 340
- Cut GG Marmont beltCHF 480
- Perforated stretch leather zip jacketCHF 5,280
- Gucci Trademark pendant necklaceCHF 380
- Men's Cupertino loaferCHF 790
- Technical silk poplin zip jacketCHF 2,400
- Gucci Tag small crossbody bagCHF 950
- Technical silk poplin pantsCHF 1,440
- Mask frame sunglassesCHF 495
- Stirrup motif bangle braceletCHF 720
- Belt with square buckleCHF 820
- Gucci Tag mini bagCHF 750
- Gucci Tag small crossbody bagCHF 1,060
- Stretch jersey T-shirtCHF 480
- Men's Giovanni loaferCHF 860
- Cashmere jersey sportswear pantsCHF 2,690
- Stretch nylon T-shirtCHF 950
- Horsebit motif bangle braceletCHF 770
- Nylon cargo pants with wrinkle effectCHF 1,060
- Gucci Tag mini bagCHF 820
- Gingham wool double-breasted jacketCHF 3,170
- Cut GG Marmont beltCHF 480
- Cotton corduroy shirtCHF 1,350
- Printed cotton denim pantsCHF 890
- Gucci Trademark pendant necklaceCHF 410
- Gucci Trademark crystal ringCHF 370
- Stirrup motif bangle braceletCHF 770
- Oversize light silk jersey T-shirtCHF 790
- Gucci Tag small belt bagCHF 1,060
- Light silk jersey sportswear pantsCHF 1,440
- Belt with square buckleCHF 820
- Horsebit motif bangle braceletCHF 820
Gucci Primavera: See Now, Buy Now
The Gucci Primavera collection presents a contemporary vision of Gucci men’s ready-to-wear clothing, where innovative construction meets effortless tailoring. Fluid silhouettes, technical fabrics, and body-aware design create garments that combine comfort with modern attitude, redefining everyday luxury. From refined jackets to streamlined trousers, Gucci Primavera explores new approaches to men’s designer clothing that move easily between formal and casual moments. Precision craftsmanship and lightweight materials reflect the House’s ongoing commitment to product innovation and design. Accessories complete the collection with reimagined House icons, including the GG Marmont Belt. These sit alongside contemporary loafers, shirts, crossbody bags and sunglasses, all designed for modern versatility. Gucci Primavera expresses a pragmatic approach to luxury - elevated essentials created to be worn, lived in, and enjoyed.