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 The latest campaign marks the 5th year of Global Brand Ambassador Xiao Zhan’s journey with the House, as he makes new memories with the iconic Horsebit 1955 bag.
During his first trip to Italy in 2019, Milan became the backdrop for the beginning of many special moments with Xiao Zhan, including the first time he wore the Horsebit 1955 bag. Today, in this new series of images and videos, he carries the timeless icon of the House, defined by its equestrian-inspired hardware, as it accompanies him once again on days and nights spent in the city. Xiao Zhan also wears the Gucci Re-Web, Creative Director Sabato De Sarno’s first sneaker for the House and an essential part of the new wardrobe, spotlighting the heritage-infused Web stripe on the everyday silhouette. It is a portrait of the pieces and places that mark the House’s past and present, and of lasting, intimate moments that hold a special place in our hearts.
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