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 Eyeing warm-weather getaways, the House presents a new selection.
Against the backdrop of Provincetown, Massachusetts—the Summer escape of choice for many creatives since the turn of the century—the Gucci Towards the Sun selection’s easy-going cadence is amplified as a cast of vacationers partake in the activities offered by the quaint "Cape Cod" haven. Pattern defines the selection, from the all-over GG monogram to the seersucker and houndstooth enriching handbags, shoes, and accessories woven from a raffia-effect material, as well as the postcard prints that sweep across ready-to-wear. With bold pops of color and light materials, the selection calls the contemporary wardrobe closer and closer towards the sun.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer & Director: Julie Greve
Make up: Lauren Reynolds
Hair: Alex Brownswell
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Eyeing warm-weather getaways, the House presents the Towards the Sun selection in a new campaign set in Provincetown—a seaside haven for creatives. Looking ‘Towards the Sun’
 

Eyeing warm-weather getaways, the House presents the Towards the Sun selection in a new campaign set in Provincetown—a seaside haven for creatives. Looking ‘Towards the Sun’
Eyeing warm-weather getaways, the House presents the Towards the Sun selection in a new campaign set in Provincetown—a seaside haven for creatives. Looking ‘Towards the Sun’
La Firma presenta Towards the Sun, con diseños para el buen tiempo, en una nueva campaña en Provincetown, el retiro costero de mentes creativas.Vistazo a Towards the Sun
La Firma presenta Towards the Sun, con diseños para el buen tiempo, en una nueva campaña en Provincetown, el retiro costero de mentes creativas.Vistazo a Towards the Sun
La Firma presenta Towards the Sun, con diseños para el buen tiempo, en una nueva campaña en Provincetown, el retiro costero de mentes creativas.Vistazo a Towards the Sun
La Firma presenta Towards the Sun, con diseños para el buen tiempo, en una nueva campaña en Provincetown, el retiro costero de mentes creativas.Vistazo a Towards the Sun
La Firma presenta Towards the Sun, con diseños para el buen tiempo, en una nueva campaña en Provincetown, el retiro costero de mentes creativas.Vistazo a Towards the Sun
 

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