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Introducing
the Gucci B

Freedom of interpretation flourishes in Creative Director Sabato De Sarno’s vision as the new Gucci B bag continues to ground the House’s heritage-inspired narrative while exploring a contemporary aesthetic.



The Gucci B – Sabato De Sarno’s latest bag for the House inspired by an archival predecessor from the 1950s – takes the spotlight.

FIND THE NEAREST STORE

Explore the Gucci B bag for women and men, and discover the styling options.



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