
Introducing Gucci Primavera
Shop men's looks and latest styles from Demna's first fashion show for Gucci, a collection shaped by new expressions of silhouettes and textures.
Gucci Primavera
- Technical poplin zipped shirtNZ$4,520
- Gucci Essence Classic large duffle bagNZ$4,830
- Technical silk poplin bermudaNZ$2,910
- GG Marmont magnetic cord necklaceNZ$595
- Cut GG Marmont beltNZ$1,010
- Cotton silk shirt with embroideryNZ$3,440
- Gucci Tag medium backpackNZ$3,390
- Men's Drip sneakerNZ$1,620
- Cotton T-shirt with muted WebNZ$1,180
- Flared coated cotton twill denim pantsNZ$2,800

- GG Marmont magnetic cord necklaceNZ$655
- Jackie Flap large crossbody bagNZ$5,550
- GG cotton canvas baseball hatNZ$1,130
- Grainy laminated bull leather jacketNZ$16,250
- Flatpack large belt bagNZ$2,260
- Printed jersey trunksNZ$925

- Small crossbody bag with WebNZ$2,980
- Seamless stretch nylon jersey tank topNZ$1,890
- Washed cotton denim pantsNZ$1,830
- Men's Cupertino loaferNZ$1,760

- Mask frame sunglassesNZ$980
- Froissé nylon faille zip jacket with embroideryNZ$3,660
- Gucci Essence Classic small crossbody bagNZ$2,980
- Froissé nylon faille cargo pantsNZ$2,370
- Gucci Interlocking charm braceletNZ$655
- Men's slip-on sneakerNZ$1,610
- GG cotton canvas baseball hatNZ$1,130
- Gucci Interlocking pendant necklaceNZ$800
- Men's loafer with HorsebitNZ$1,830
- Jackie Flap large crossbody bagNZ$6,100

- Cotton blend denim pantsNZ$1,890
- Mask frame sunglassesNZ$980
- Men's Giovanni loaferNZ$2,050
- Printed stretch jersey T-shirtNZ$1,680
- Loose fit cotton blend denim pantsNZ$1,890
- Gucci Tag small crossbody bagNZ$2,260
Gucci Primavera
Introducing Demna's first fashion show for the House, Gucci Primavera brings together House heritage and contemporary design through a new design vocabulary. Men's ready-to-wear introduces body-conscious silhouettes with fluid fabrics, and statement outerwear from oversize blazers to leather coats. Explore Gucci men's bags embellsihed with the Web, presented in its signature green and red palette, as a tonal detail, or as colorful card slots in small leathergoods. GG perforation reinterprets the monogram motif with precision craftsmanship on men's bags as well, while the GG canvas is introduced in a sophisticated blue colorway. Directional shoe designs complete the collection, from elongated loafers for men, to streamlined Screener sneakers and hybrid boot silhouettes.











































































































































































