The first of its kind, the ten-day event fuses music and fashion in an experience created for the metaverse on Roblox.
Starting February 18th, a virtual space redefining convention will open on Roblox for just ten days. Inspired by the cantos of Dante’s ‘Divine Comedy,’ the immersive experience of ‘Achille Lauro Superstar’ will present three concerts set in three different digital universes to portray the musical and artistic evolution of the Italian performer up until his latest album, ‘Lauro-Achille Idol Superstar.’
Enriching the experience, the creations designed by Alessandro Michele together with Achille Lauro will be on display, with a selection of collectible virtual items available for sale during the ten-day event.
Already host to a number of experiences involving the Roblox community, Gucci’s collaboration with Achille Lauro further extends the House’s presence on the platform.