Welcome to Gucci Town

On a journey led by Vault through the digital realms of the metaverse, the House has established a persistent space on Roblox called Gucci Town. Under the impetus of fostering a community, the new outpost takes on the form of a piazza—an open-air space that for centuries has been a place for people to meet and express themselves. Surrounding the central square, are a series of spaces including Mini Game Heights, Vault Plaza, Creative Corner, Craftsmanship Court, Selfie Way, Power-up Place and the Gucci Shop—a boutique where visitors can purchase digital Gucci items to collect or to outfit Roblox avatars. Updated regularly, each place offers an immersive experience that translates the House’s vision into a lived and played narrative.